ETA hand2mind Announces Name Change to hand2mind

The new name reflects the company’s mission to create a hands-on, engaging classroom experience

(Vernon Hills, IL) April 30, 2019 – ETA hand2mind, a leader in hands-on learning since 1965, proudly announces that it has changed its name to hand2mind. The new name represents the company’s mission to support teachers, inspire students, engage parents, and champion learning by doing.

The name “hand2mind” highlights the company’s role in schools around the world: helping students reach their full potential through its hands-on, engaging resources in math, science, STEM, and literacy subjects.

“Our vision for hand2mind for more than 50 years has been learning by doing,” hand2mind’s CEO Rick Woldenberg said. “Our hands-on learning products and systems are engaging, developmentally appropriate, standards-based and help children achieve a deeper understanding of curriculum.”

Products such as Daily Math Fluency provide educators a ready-made solution to improving students’ grasp of basic math facts through greater efficiency, better strategy and higher confidence—in as little as 10 minutes a day. The VersaTiles® Math and VersaTiles® Literacy products are action-oriented alternatives to standard workbooks. VersaTiles® provides the visual, interactive approach that students need to develop conceptual understanding.

“We help students reach their full potential by supporting educators with quality, hands-on classroom resources,” Woldenberg concluded. “We believe learning is a fundamental right. Every child deserves the opportunity to succeed through their own unique path to learning. We partner with schools and families to navigate that crucial learning journey.”

For more information on the resources hand2mind provides and to view product demos, please visit or connect with hand2mind on Twitter @hand2mind.

About hand2mind

With more than 50 years of experience in education, hand2mind provides interactive, hands-on resources for math, science, STEM, and literacy. Our mission is to support teachers, inspire students, engage parents, and champion learning by doing. A family-owned company, hand2mind is based in Vernon Hills, Illinois. For more information, please visit

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