Hartwick College, a private liberal arts institution in Oneonta, New York, has announced a dramatic reduction in its sticker price, dropping it to $22,000 per year for the 2024-2025 academic year. This move, which represents a significant shift in strategy for the college, aims to attract a larger pool of students and enhance its affordability.
“We are committed to making a Hartwick education accessible to a wider range of students,” stated President Margaret L. Drugovich, “This price reduction reflects our belief that a high-quality liberal arts education should be within reach for all students, regardless of their financial background.”
The new sticker price, which includes tuition, fees, and room and board, is significantly lower than the previous cost of over $60,000. Hartwick emphasizes that the reduced price is just one part of a comprehensive strategy to increase enrollment and financial accessibility. They are also expanding merit-based scholarships and simplifying the financial aid process.
This bold move by Hartwick College signals a trend among smaller liberal arts institutions seeking to attract students in a competitive higher education landscape. By making their education more affordable, they aim to stand out from larger universities and attract a diverse student body.
While it remains to be seen how effective this price reduction will be in boosting enrollment, the move has been met with enthusiasm by potential students and families. Hartwick is confident that this strategic shift will position them for a more prosperous future, attracting talented students who will contribute to the vibrant academic and social life of the college.
