James Beeby ushers in ‘A New Era’ at UW-La Crosse – News8000.com

The University of Wisconsin-La Crosse has welcomed a new era with the appointment of James Beeby as its new Director of Athletics. Beeby, who assumed the role on July 1st, brings a wealth of experience and expertise to the position, and is poised to lead the Eagles to new heights of success.A La Crosse native and 1994 graduate of UW-La Crosse, Beeby is no stranger to the university or the athletic department. He has spent the past 10 years as the associate athletic director, working closely with former athletic director Mike Hogan. Beeby’s familiarity with the university and his extensive knowledge of the athletic department make him well-suited to take the reins and lead the program into a new era of excellence.
“I am thrilled to take on this new role and lead the UW-La Crosse athletic department into a new era,” Beeby said in a statement. “We will continue to build on the strong foundation established by Mike Hogan and his team, and work tirelessly to enhance the athletic experience for our student-athletes, fans, and community.”
Under Beeby’s leadership, the athletic department is expected to focus on enhancing the overall athletic experience for student-athletes, improving fan engagement and increasing fundraising efforts. Beeby has a reputation for being a forward thinker, and is well-equipped to navigate the ever-changing landscape of collegiate athletics.
The University of Wisconsin-La Crosse is proud to have James Beeby at the helm, and fans are eager to see the impact he will have on the athletic program. With Beeby’s vision and leadership, the future of UW-La Crosse athletics looks bright indeed.

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