Just Teach It: Unveiling the Business Lessons Woven into Nike’s Success Story

Nike is a prominent multinational corporation that specializes in the production of athletic footwear, apparel, and accessories. The company is widely recognized for its iconic ‘swoosh’ logo, as well as its renowned tagline, “Just Do It.” The company’s success story provides an excellent opportunity for educators to teach students about the principles of entrepreneurship, branding, marketing, and sustainability. In this article, we will explore the reasons why teaching students about Nike’s story is essential and the benefits that can be derived from such lessons.

The Importance of Teaching Nike’s Story

Nike’s story is a classic example of how a small entrepreneurial start-up can grow into a global powerhouse. The history of Nike is fascinating and provides a real-life example of how business strategy, innovative marketing, and brand positioning can take a company to the top of its game. Through studying Nike’s story, students can learn about the following principles:

• The importance of identifying a niche in the market and creating a unique value proposition that sets a business apart from its competitors.

• The value of creating a strong brand identity that resonates with consumers and creates an emotional connection with them.

• The power of using effective marketing techniques to promote a product or service and establish it as the leader in its market segment.

• The need to balance business growth with sustainability and good corporate citizenship.

Benefits of Teaching Nike’s Story

Engaging students in discussions about Nike’s story can provide several benefits, including:

1. Encouraging critical thinking: Students can analyze the decisions made by Nike’s founders, identify the factors that led to the company’s success, and assess the risks associated with different business strategies.

2. Developing entrepreneurial skills: By studying the entrepreneurial journey of Nike’s founders, students can learn essential skills such as innovation, risk-taking, and problem-solving.

3. Improving marketing know-how: Nike’s innovative marketing techniques can provide valuable lessons for students on market segmentation, branding, and advertising.

4. Enhancing environmental awareness: Students can identify ways in which businesses can operate sustainably, while still achieving growth and profitability.

5. Growing career ambitions: Students can learn about career paths in marketing, branding, entrepreneurship, and sustainability, which can inspire them to pursue these fields in the future.

How to Teach Nike’s Story

To teach students about Nike’s story, educators can use a range of approaches, including:

1. Case studies: Teachers can develop case studies that explore Nike’s journey and invite students to discuss the factors that led to its success.

2. Videos: There are several videos on YouTube that highlight Nike’s story and its impact on the business world, which educators can incorporate into their lessons.

3. Group discussions: Teachers can facilitate group discussions where students can share their thoughts about Nike’s journey and what they can learn from it.

4. Guest speakers: Inviting business professionals who have worked with Nike or in similar fields to speak to students can provide valuable insights.


Nike’s story is a powerful example of how an entrepreneurial venture can grow into a global business powerhouse. By learning about the principles of entrepreneurship, branding, marketing, and sustainability through Nike’s story, students can develop critical thinking skills, entrepreneurial skills, marketing know-how, environmental awareness, and career ambitions. Educators can employ various approaches, including case studies, videos, group discussions, and guest speakers, to teach students about Nike’s story. By doing so, they can inspire young minds to become future business leaders, entrepreneurs, or sustainability professionals.

Choose your Reaction!