Name, Image, and Likeness (NIL) Evolution

The NIL landscape continues to evolve rapidly in 2025, with significant implications for college athletics. Following the initial wave of NIL policies, we’re seeing more sophisticated and regulated approaches to student-athlete endorsements and sponsorships.

Key developments include:

  • Standardization of NIL policies across conferences and institutions
  • Emergence of NIL education programs for student-athletes
  • Integration of NIL opportunities into college athletic programs
  • Rise of collective bargaining groups for student-athletes

This trend is reshaping the economic model of college sports, providing new opportunities for athletes while challenging traditional notions of amateurism.

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