Potato Chips Market Analysis 2021: Industry Overview, Growth, Trends, Opportunities and Forecast Till 2026

Potato Chips Market

According to the latest report by IMARC Group, titled “Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global market size reached a value of US$ 31.2 Billion in 2020. The global potato chips market is further expected to reach a value of US$ 39.8 Billion by 2026.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Potato chips are one of the most popular snacks across the globe that are prepared by thinly slicing potatoes. These slices are baked or deep-fried and seasoned with salt and spices. They are widely available in various flavors, such as spicy, cheese, barbeque, and sour cream. They are commonly processed and sold in air-tight containers or packets with added preservatives in order to retain the taste and texture of the product. Consequently, potato chips are easily available through online and offline organized retail channels, due to which they are gaining widespread popularity among the masses.

Global Potato Chips Market Trends: 

The global market is primarily driven by the increasing preference for convenience and snack foods among the masses. Along with this, the changing dietary patterns of the masses and the inflating disposable income levels are providing a boost to the sales of potato chips across the globe. This is supported by the hectic schedules and busy lifestyles led by working professionals, who are increasingly opting for quick-snacking options, including potato chips. Moreover, numerous leading players are heavily investing in product innovation, such as the introduction of the frozen variant of potato chips, which is gaining prominence among consumers. Additionally, the widespread deployment of automation in the production process is positively influencing the market growth. Furthermore, continuous improvements across the e-commerce sector, along with the increasing adoption of innovative marketing strategies by manufacturers and sellers, are providing an impetus to the market growth. 

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Global Potato Chips Market 2021-2026 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the major players operating in the industry include Pepsico (NASDAQ:PEP), Kraft Foods, Kellogs, Diamond, General Mills, and Nestle (OTCMKTS: NSRGY).

The report has segmented the market on the basis of Product Type, Distribution Channel, and Region.

Market Performance of Key Regions

  • United States
  • United Kingdom
  • Russia
  • China
  • Argentina
  • Brazil
  • India

Market Breakup by Product Type

  • Plain
  • Flavoured

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others

Key highlights of the report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Competitive Structure
  • Profiles of Key Players

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Key highlights of the report:                                                    

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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