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Multicultural recruiting: What colleges do it best?

By Matthew  Lynch

At least on paper, America’s colleges and universities are interested in creating a diverse student population. Though not perfect in practice, U.S. college campuses are increasingly becoming more nuanced in their population makeups in order to more accurately represent the greater population. Part of this is just a reflection of a changing society but some of it has to do with schools effectively recruiting a student body that has plenty of diversity. This includes recruitment efforts to bring in low-income, first-generation college, immigrant and other minority students.

While nearly every college or university has a diversity policy on the books, some are succeeding in practice more than others. Take a look at these five colleges or universities that are doing an excellent job with multicultural recruiting and how they are making it happen:

Bates College: With its Prologue Program for first-generation and diverse background students, this Maine-based school welcomes these students with a three-day intensive initiation. For new students who want to enter in the fall of 2016, the Prologue Program will offer tours, class attendance, meet-and-greet sessions with faculty members, and even an admission interview. The purpose is to give these students a more accurate idea of what to expect when they arrive as official students.  Literally putting students in classroom seats helps them envision their futures as college students.

Princeton University: Though Ivy League schools are generally regarded as being elitist, many are making large strides to create more diverse campuses. Princeton has specific recruiting tactics that include partnering with the Leadership Enterprise Diverse of America organization to reach talented high school students from disadvantaged socioeconomic backgrounds. A seven-week summer program is also available for incoming freshman from low-income and other disadvantaged backgrounds in order to help them adjust to the rigors of Princeton before their official time on the campus begins. A release from the university states that the “Class of 2018 has a record 290 students from low-income backgrounds, making up 22 percent of the class; approximately 12 percent of the Class of 2018 are first-generation college students.” These numbers are certainly a reflection of successful recruiting but to get those students across the graduation stage, Princeton recognizes that support programs are necessary too.

University of North Carolina, Charlotte. This public does a great job addressing the needs of students who come from disadvantaged backgrounds. The graduation gap between white and Latino or black students at UNC Charlotte is nearly non-existent. In addition, generous needs-based scholarships ensure that these disadvantaged students graduate with less debt. UNC Charlotte also offers a six-week summer “bridge” program that has increased its freshman-to-sophomore retention by 12 percent.

Rutgers University: Though not as traditionally diverse as some of the other schools on this list, Rutgers does have multicultural strengths in two areas: international students and LGBT students. Students from more than 110 countries attend Rutgers, and it is consistently ranked as a top 100 campus for LGBT students. Women represent almost half of the students (49 percent) and just over one-quarter are of Asian descent. Where Rutgers lacks is in African-American representation (just 7 percent) but overall, the university is doing a good job of recruiting diverse students.

When it comes to economic diversity, the Rutgers Future Scholars program is offered to first-generation and low-income middle schoolers who live in the vicinity of the university who show promise for attending it in the future. The students who complete the precollege initiative are given a scholarship to cover tuition for four years. More support for lower-income students comes from an additional Educational Opportunity Fund.

Cornell University: More specifically, the College of Engineering. The department is designed to assist students who are “traditionally underrepresented in engineering.” In 2011, President Obama bestowed the Presidential Award for Excellence in Science, Mathematics and Engineering Mentoring on Cornell for its successful attempts at Diversity. Mentoring is a big part of what makes this program so successful. Since 2004, this niche initiative of the larger university has connected minority high school students with mentors who are already in the college program, faculty or working in the field of engineering. The program works because it shows younger engineers-to-be other successful people who look like them.

 

What college-level multicultural recruiting tactics do you believe work the best?

Educational opportunity rises 80 percent since 1970

According to the Historical Report of Opportunity, released by Opportunity Nation and Measure of America, educational opportunity has escalated by 80 percent since 1970. The Report defines Educational Opportunity as the number of children in preschool, the number of high school students who graduate on time, and the number of adults with an associate’s degree or higher. Over the past four decades, Massachusetts improved the most; Nevada, the least.

Between 1970 and 2010, the number of 3- and 4-year-olds enrolled in preschool increased by nearly four times, emphasizing the growing awareness of the benefits of early childhood education. Studies show that low-income children who attend high-quality preschool are more successful academically and more likely to graduate from high school and enroll in postsecondary education. Some states have cut funding for public pre-K, yet early childhood education continues to be a priority in many states.

Every state experienced growth in the percentage of adults aged 25 or older who obtained at least an associate’s degree. This indicates the changing global economy that requires higher levels of education of employees. During the four decades measured, Americans with at least an associates degree increased by 105 percent.

In 2013, 28 percent of children nationwide were enrolled in state-financed preschool. While 36.3 percent of Americans have at least an associate’s degree, economists predict that by 2020, two-thirds of American jobs will require some form of post-secondary degree or credential.

While Americans should be proud of the educational improvements our country has seen, we need to continue, or even pick up the pace to ensure people possess the skills required to build a powerful 21st-century workforce. This Report acts as a good reminder to value the importance of education as the pathway to many of life’s successes.

Poll: Many Americans no longer view college as ‘very important’

Many Americans no longer view college as ‘very important’ according to the first part of the 46th annual PDK-Gallup poll. According to the poll, only 44 percent of Americans cite college education as ‘very important’; a number is down from 75 percent just four years ago. A larger percentage of Americans now view education as ‘fairly important.’

The number of parents who said it was somewhat or very likely that they would be able to pay for college for their oldest child is down to 69 percent from 77 percent in 2010.

As a whole, Americans are doubtful about students’ career readiness; just 13 percent said a high school graduate is ready. Thirty-seven percent of Americans agree that college grads are ready for the work world.

Americans believe that the most important factor in helping a high school student eventually get a good job is learning skills such as dependability, persistence, and teamwork.

The second part of the poll, released this week found that a majority of public school parents want selective teacher training programs and that they believe new teachers should work for a minimum of one year with a certified teacher prior to manning their own class.

The feud of Common Core continues; the majority of Americans oppose the Common Core State Standards and the Teach for American program embraced by the Obama administration. Over half of Americans said that the curriculum used in their community’s schools needs altered.

I find the results to the poll really interesting. It’s unfortunate that so many Americans don’t view college as ‘very important.’ The declining belief in the importance of college is really disheartening and I hope we can find away to turn these numbers around and encourage more students to pursue higher education.

What future college students should know about winning scholarships

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do not necessarily reflect the official opinion of The Edvocate or Dr. Matthew Lynch.**

A guest post by Brooke Chaplan

Scholarship searches aren’t for the faint of heart, but if you put in the effort, your searches can often pay off. Financial aid experts know that people who start searching for scholarships early stand the best chance of getting the most money for their schooling. There are also scholarships available for people who want to attend online colleges to get a degree, study particular fields, or have the right background. The trick to winning scholarships is to find the ones that match your skills and personal situation when applying.

Start Early… Really Early

If you’ve waited for your senior year to find scholarships, chances are you’ve waited too long. Many scholarships are available for those in their freshman, sophomore, and junior years in high school. These scholarships require an early application, and if you don’t apply at the right time, you’ll miss the deadlines. Scholarships are even available for pre-high school students from Kindergarten to eighth grade. You can get started as early as you want and have time to apply and prepare each one.

Sign Up For Alerts

There are several online scholarship databases you can sign up for to receive alerts. Create a special email for all your scholarship applications, and set up searches on various scholarship search websites to get notified of new scholarships. Apply as soon as possible, and keep track of every scholarship you apply for.

Go For Easy Prey

Don’t just sign up for the biggest scholarships. Look for essay contests and other small awards. These offerings can add up to a substantial amount once you enter college, and the extra time spent honing your writing skills will help to prepare you for college. Smaller contests can often be easier to win and generally are based on the quality of your submission.

Pay Attention to the Sponsor

Sponsors are looking for people who represent their goals and values. Make sure you carefully read all the regulations and find out some basic background about the scholarship before applying.  You might be just who they are looking for, or it could be really off-base for your situation.

Control Your Social Presence

If you already have a social media presence, see what types of information can be determined about you by looking online. Make an attempt to remove any information you don’t want a scholarship search committee to see. While you can clean up the content of most of your social media accounts, keep in mind some information may last a long time on the Internet. Be prepared to explain anything in a potential interview.

Colleges often offer discounts for students who enroll in online classes, like these online Rutgers programs. There are also special awards for people who wish to study completely online. Be open and look for any opportunity you are qualified for. Apply to as many opportunities as possible for the greatest chance of success.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan.

The top 7 reasons to pursue a Master’s degree, besides the paycheck

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do not necessarily reflect the official opinion of The Edvocate or Dr. Matthew Lynch.**

A guest post by Anita Ginsburg
Recently, there has been much debate whether the benefits of a master’s degree outweigh the cost of obtaining one. Many experts claim that a master’s degree in certain subjects does not improve your salary significantly, making it not worth the cost of an education at the graduate level. However, there are reasons, other than a paycheck, to pursue your master’s degree.

Learning About Your Passion

Most people enter a career because they are passionate about it, whether that is teaching, management or nursing. By pursuing an education at the master’s level about a subject you are passionate about, you get to learn more about that subject. You develop a deeper understanding which can help you enjoy your career even more.

More Job Opportunities

In many industries, you cannot advance without higher education. Although there are some who argue that on-the-job experience is far more valuable than a graduate degree, the fact is that some industries require graduate level education in order to advance. By not getting that degree, you could risk limitations at your workplace. For example, getting an online master’s of education in higher education gives you the knowledge needed to obtain better jobs in teaching.

Career Change

For many people, a graduate degree represents the ability to move into a different career. If you already hold a bachelor’s degree, you can obtain a master’s degree in a completely different field by taking just a few extra classes. For example, if you obtained a bachelor’s degree in business and have discovered you have a fascination with law, you can earn your law degree in less time than if you did not have a degree.

Respectability

Although obtaining any college degree should command respect, earning a master’s degree will be recognized more quickly than an undergraduate degree. Employers are aware that obtaining a master’s degree is difficult, which is why they often respect those who complete graduate programs more than those who do not.

Networking

When you pursue a Master’s degree, you are exposed to industry leaders, either as faculty members or as part of the education process. This can help you build a network of colleagues which may lead to leadership roles in the future. In addition, your classmates will become part of your network and those connections can lead to promotions or job placements in the future.

Intellectual Growth

Graduate school provides intellectual stimulation and cognitive development. Just as regular exercise helps build physical strength, regular education can also build mental strength. Education helps you grow and expand your mind.

Leadership Skills

Graduate school helps you improve your leadership skills. Most graduate programs have requirements that push you into leadership roles. This can help you grow as an individual and provide potential employers with the knowledge that you are willing and able to be a leader in your chosen field.

There are many reasons to pursue a master’s degree beyond the increase in salary you may achieve by earning your diploma. These are just a few of the reasons many people choose to advance their education at the graduate level.

The growing link between intelligence communities and academia

Scott Firsing, Monash University

The idea of university professors or students working with the FBI or CIA probably makes you raise your eyebrows.

But then perhaps you’re picturing someone like the fictional Henry McCord in Madam Secretary . He’s a Georgetown theology professor who was asked to plant a bug for the National Security Agency (NSA) at the home of a scholar believed to be connected to a terrorist.

Such covert operations do happen. But mostly, professors will be called to deliver a guest lecture to agents or a university will be contracted to help with research. This is true for organizations in the United States like the Defense Intelligence Agency (DIA) and the NSA, and for their counterparts elsewhere in the world.

Such interactions make even academics wary. A tenured professor in the United States tends to be a liberal who is suspicious of the intelligence community’s (IC) methods and activities overseas.

But the tactics used by America’s current and potential future enemies are constantly changing. This volatility and diversity of threats means that the IC needs higher education’s help.

Intelligence post-9/11

The events of September 11 2001 were a catalyst for change in the intelligence profession. In the 14 years since, the number of institutions associated with the field has grown so “large, so unwieldy and so secretive that no one knows how much money it costs, how many people it employs, how many programs exist within it or exactly how many agencies do the same work,” according to a two-year investigation published by the Washington Post in 2010.

The IC has transformed and greatly expanded to address the shortfalls that became evident after 9/11. One of its moves was to expand the CIA’s Sherman Kent’s School of Intelligence Analysis which opened in May 2000 and became part of the new CIA University founded in 2002. Mainstream academia also started to develop specialized degrees in intelligence, homeland security and national defence.

Those outside the IC may question why we need structures and organizations like the CIA, FBI and others.

National Security Agency (NSA) headquarters, Fort Meade, Maryland.
NSA website

In his 2014 book Scientific Methods of Inquiry for Intelligence Analysis, academic Professor Hank Prunckun explains that intelligence is important because it allows control to be exercised in a given situation – and control equals power.

Prunckun calls intelligence “an exact science based on sound qualitative and quantitative research methods.”

His book forms part of the Security and Professional Intelligence Education Series, another resource developed for the emerging IC after September 11. This is a range of books focusing on intelligence, foreign policy, national security and business intelligence.

Some universities have already recognized the role and value of intelligence. There are a number of new bachelors and master’s degrees, particularly in the United States, which focus on the areas of intelligence and national security.

Graduating into intelligence agencies

The goal of these new university degrees is to help create the next generation of professionals for the IC. One of the pluses of this arrangement is that universities have four years to develop skills like critical thinking and report writing. Intelligence organizations have only a limited amount of time to teach these abilities.

Here are five skills or characteristics that students who want to work in intelligence communities can develop at university.

  1. A global focus: students need to start understanding how the world works. Many universities offer basic global politics courses, but regional focus minors, say in African geopolitics or the working of South East Asia, are helpful too. Students considering a career in intelligence should also try to study overseas to broaden their horizons.
  2. An inquisitive nature: thinking critically is arguably the most important skill one can develop in universities. Universities need to train problem-solvers who understand analytic methodologies and strategic concepts – and who can apply that knowledge. My conversations with staff from organizations like the NSA show they want young, creative thinkers who can think out of the box to identify gaps or problems. They don’t want “yes” men and women.
  3. Technological savvy: a minor in technology is recommended in this era of internet saturation and “big data.”
  4. A sense of immediacy: when I say current affairs, I mean seriously current. Universities must be quick to adapt to changing concepts and threats – like offering courses in cybersecurity or the IS.
  5. Communication skills: intelligence agents must be able to communicate effectively in writing, in a boardroom or in an elevator when they have just seconds with a director or policymaker.

Multilingualism is a huge bonus, too.

Research is another area where academia can contribute to the IC. It can be used to fill in gaps. There is also a major role for university students in open source intelligence – information that is already publicly available but needs to be gathered and analyzed.

Students are often the same age as those who are joining extremist groups, and they are familiar with the latest social media platforms. They know what to look for and where to find it.

What does the future hold?

It’s early days for intelligence studies as a university subject or academic discipline. In many ways, it is like criminology 100 years ago. Then, criminology was trying to distinguish itself as a unique speciality within the emerging disciplines of psychology, sociology and economics. Specific societies and journals were created. Observations, experiments and theories were developed.

The number of universities offering an intelligence studies-related degree started with a handful. It has now expanded to a few dozen. Universities are starting to develop curricula that feature practical real-world exercises and structural analytical techniques. This is often happening in collaboration with the IC. Like most businesses or agencies do, universities are starting to develop specific niches.

This expansion is being led by the International Association for Intelligence Education (IAFIE), which was formed in June 2004. Its mission is to advance research, knowledge and professional development in intelligence education. It is becoming more truly “international” as organizations like the Canadian Association for Security and Intelligence Studies and Australian Institute of Professional Intelligence Officers come on board.

The field will only grow. It’s a necessary expansion to produce the professionals needed to ensure America’s national security and that of its allies for generations to come.

The Conversation

Scott Firsing, Research Fellow, International Relations, Monash University

This article was originally published on The Conversation. Read the original article.

Diverse Conversations: Supporting Underserved Populations in Higher Education

The field of higher education has changed completely in the past couple of decades. Unlike before, when only a few talented and intelligent students went on to get a college education, now it has become a necessity as the jobs available in the new economy require more than just a high school diploma. Because of this, American institutions of higher learning are experiencing an influx of students that may not have been part of the college scene as early as a decade ago. Recently, I sat down with Dr. Stella M. Flores, Assistant Professor of Higher Education at Vanderbilt University, to discuss how institutions of higher learning can better support underserved populations.

ML: How are first-generation, low-income, and minority students faring in the modern academy in relation to the past? How can we get things to where they should be?

SF: The trends show that we have more access to higher education due to increased options via the community colleges and now online learning programs. So the modern academy does not look like an older traditional academy. However, when we account for other characteristics, the demographic trends are less favorable. We are not doing as well with some groups such as Hispanics, while we’ve seen some improvements with other groups.

First-generation, low-income and minority students fare better when they have adequate access to financial aid, support programs that properly introduce them to and sustain them through the academy, and proper high school preparation that equips them to handle the rigor of college work. The reality is that many of the high schools that launch these students have not provided this preparation placing the burden on the academy to make up for this lost ground.

ML: What can policy and decision makers do to help historically underserved students to succeed in college?

SF: First, policymakers and decision makers can come to the table as stakeholders in support of educating underserved students as a larger societal and economic mandate. Educational attainment is beyond an individual good yet we behave as if it is a zero-sum game in almost every instance. Second, succeeding in college is largely based on succeeding in high school. While it seems that aiming for the high school diploma is no longer a problem, the new battle, it seems to me, is an equity fight for the courses that lead to reasonable and serious college eligibility for all groups.

Some states have enacted policies to make the college curriculum a default curriculum. This is a great step but we have to know when policy is not enough. Stakeholders as a group can identify what levers will also have to be in place for the policy to work. Policy is an essential but insufficient step in helping students succeed in college. I would also argue it also not only the responsibility of education policymakers as health care, family, and employment decisions are especially competing options in low-income and underrepresented student lives.

At the college level, I would suggest the funding and expansion of interventions we know work for students based on their institutional culture. Institutions that enroll a moderate to high percentage of students in need of remediation will require different interventions than an institution with innovative retention programs for students with the preparation and motivation to major in a STEM field.

Third, reducing time to degree to the extent possible, will likely be a key element in all of these programming efforts. Fourth, many highly successful historically underrepresented students will point to at least one minority faculty who made a difference in their pathway to greater achievements. That is not to say that non-minority faculty members don’t play a role in this pathway to success. However, this is one element that seems to be consistent in the average underrepresented student success story. I know my life would have been different had I not seen the first Mexican-American female professor at my university.

ML: Historically underserved students are disproportionally burdened with student debt when compared to other groups. What can be done to close this gap and alleviate their burden?

SF: There is emerging research on financial literacy on how to plan for college, choose college based on options and loan debt, and the timing of the receipt of this information. One reality, however, is that many students faced with a “first” in completing college, specifically a selective college, take on more debt than they can handle in efforts to make family history. My advice would be to understand the tradeoffs in these decisions.

Second, there are many schools now that offer free tuition to high achieving, low-income students if parental contribution is under a certain amount. The lesson here is to tell the low-income eighth grader that if he or she is able to achieve at high levels, college may be reasonably affordable if not nearly free at a good school. This is of course dependent on the economy and institutional sustainability of programs. However, it seems we are providing incorrect information when we say a public school education will always be cheaper than a private school education.

One good formula to suggest to our younger students is to aim to be academically high achieving, get information on options across all institutions, don’t “undermatch” yourself, and plan to finish in time if at all possible. For those of us with loan debt, I can imagine a new pool of teachers, professors, health care professionals with simple loan forgiveness programs administered at the state or federal level. It seems to me this would be a relatively easy marketing campaign that could change the structure of the labor market in ways the labor market needs to stretch – stronger teachers in the professions, more nurses in our hospitals, etc.

ML: By 2050, Caucasians will no longer constitute a majority in the United States. What does this mean for higher education?

SF: This is an important demographic to keep in mind as we plan for a future. Will we respond with safeguarding stratification at institutions based on race, ethnicity, and income, or will we prepare leaders from all groups for all institutions? In essence, this means state economies will likely thrive or die based on how they educate their least educated group. This will have even more dire consequences for states whose least educated group is also its most populous group.

ML: What is your vision for higher education in the 21st century, and what are the key opportunities and challenges suggested by this vision?

SF: My vision for the 21st century is to more profoundly understand the potential of our individuals and institutions in the context of historical and remaining challenges. By that I mean moving past stereotypes, fears, and anxieties to a place where we have the opportunity to see all groups as equals because we have seen leadership, research, success, and vision from everyone in our circles. In my vision, we won’t second-guess each other’s talents and contributions based on what we look like.

My vision is also to speak up for each other’s educational well-being even if that person is different from ourselves. In sum, we create a vision in which all have an opportunity for a solid high school education that prepares you to succeed in college and a college education that prepares you for a job and dare I say the opportunity to attend a graduate or professional program. The challenge will be to do this in a world with exploding and evolving technology in which the “have-nots” will likely be the last in line to access the future.

Well, that concludes my interview with Dr. Flores. I would like to thank her for taking time out of her busy schedule to speak with us.

Click here to read all our posts concerning the Achievement Gap.

 

Are community colleges the answer?

President Obama’s State of the Union address this week laid out proposals to revamp the tax code by raising taxes and fees on the wealthiest Americans and largest financial institutes. The additional money from these taxes would be used to pay for free tuition for two years of community college.

Obama’s plan would give many people in America the opportunity to receive an education– something that many people in our country have always wanted, but could never afford.  The President points out that more people will have the ability to obtain a degree, and we will also see a more competitive nation with a stronger middle-class economy.

In his proposal for free tuition, Obama highlights that students would need to maintain a 2.5 GPA, attend at least half time and be on track to graduate on time. The proposal would not be exclusive to recent high school graduates.

The President estimates the cost of the free tuition program at $6 billion a year.

I think community colleges are the key to an affordable education, especially when paired with 4-year college initiatives. If community college becomes more affordable, I think that some students may not have to work full-time as they take classes, so they could quicken the pace of their attendance.

Many Americans wish they could pursue their dream of college education, but they just do not have the means to follow through with their plans. I appreciate Obama’s focus on the future of America’s children, inclusion and equality, and college affordability.

Should a free college education be like public schools — an American right?

3 Ways to Reform College Debt

There aren’t many people who will dispute the value of a college education. College graduates tend to have higher levels of job satisfaction and quality of life. The cost of those efforts is steep for the individual though – to the tune of $35,200 college debt on average for 2013 graduates. On Wednesday I looked at the statistics associated with the cost and payoff of a college education and also some federal efforts to make those payments more affordable once a degree is earned. Today I want to look at some specific ideas that aim to bring down the initial cost of a college education and to help students avoid thousands in interest over time. Here are some of those ideas.

  1. S. Senator Marco Rubio has spoken about his own efforts in his home state of Florida, and perhaps on a federal level, to make college attendance a shared cost. Rubio is no stranger to college debt. When he arrived at the U.S. Senate, he still had $100,000 in outstanding student loans. Rubio has been upfront about his modest upbringing and also the power his education gave him but he has acknowledged that the cost is too high. The basics of his college plan would allow private investors to pay for the tuition of college students in exchange for a portion of their earnings later on. This would mean the students acquired no traditional debt and would not start out their careers in the hole – at least not in a typical way.

While I like the out-of-the-box thinking of this plan, it raises more questions than answers. At least when a student takes out a federally-backed loan or even a private one that meets federal regulations, there is some protection for the student. I worry that allowing too many private investors in on the college lending game could mean more financial pressure on the borrowers. And what happens if a student finds him or herself unemployed for a long period of time? Or unable to work due to injury? These are all issues that would certainly be addressed before legislation was drafted and approved but there are already some red flags that pop up in this hands-off government approach to college debt reform.

  1. Another college payment idea that is arising across the country is a state-run repayment program that is similar to Rubio’s private investor one. Already in Oregon the Pay It Forward program has been approved (though not yet enacted) that will give students their public college education upfront, free of cost, in exchange for paying the state a portion of their earnings post-college. Supporters bill it as a “debt free” alternative to a college education, but like Rubio’s plan there is still money owed at the end of the college term that does impact actual earnings. It will be interesting to keep an eye on Oregon in the coming years to see how the program impacts the first groups of students who take advantage of it.
  2. What if a public college education was completely free, though? That’s the approach Tennessee Governor Bill Haslam wants to take when it comes to the state’s community colleges. At his State of the State address, he called for free tuition at Tennessee’s community colleges in order to improve the state’s reputation as one of the least educated. Haslam proposed that the money to pay for it come from the state’s lottery earnings that would be placed in a $300 million endowment fund. While a short-term solution, I’m not sure that this is a sustainable payment plan. But if even one class of students in the state are able to take advantage of it, that may make a huge positive impact on Tennessee’s long-term economic outlook.

Paying something for a college education is reasonable, I think, but the current setup puts an undue burden on the nation’s young people and as a result, the entire economy suffers.

What creative cost and repayment options for a college education would you like to see implemented? Please share your thoughts in the comments.

How to use the Delta Model in higher education

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do not necessarily reflect the official opinion of The Edvocate or Dr. Matthew Lynch.**

A guest post by Enrique Suarez

If Educational Institutions are to achieve success in the marketplace, they must begin to think about their business strategy in new ways. Traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they take advantage of new sources of profitability that the connectivity of a networked economy offers. Too often, they focus the attention in the wrong place.

To survive and prosper today, Educational Institutions must shift their attention from products to customers and create a business plan based on:

  • The innovative restructuring of your customer relationships
  • Segmenting your customers more creatively
  • Delivering a value proposition that places the customer at the center of your strategy

The research at the MIT Sloan School of Management, has given rise to a powerful business model that reflects the many new ways to compete in the current economy. Called the Delta Model, it was designed to offer senior managers a fresh and pragmatic approach to critical strategic business thinking. This new, integrative, strategic framework presented by Enrique Suarez, allows educational managers to identify new sources of profitability, develop new strategic approaches, establish new directions for their educational institutions, and implement an enhanced strategic agenda.

This strategic framework will also allow Educational Institutions to gain pragmatic insights on how to:

  • Begin to change from a product-driven orientation to a customer-driven orientation
  • Utilize “complementors” to extend your enterprise network
  • “Decommoditize” the way you do business by strengthening your customer relationships

The First Task: Positioning The Foundations of Management Strategy

In the conventional, best product positioning approach to business strategy, the way to attract, satisfy, and retain the customer is through the inherent characteristics of the product itself. Managers are guided by product economics and measure their success in terms of product share. In contrast, MIT has developed a different model of business strategy based on customer economics. Called the Delta Model it was designed to identify better ways to compete in a networked economy and advocates an innovative, customer-centric approach to business strategy. I’ll examine the current state of critical business thinking at institutions of higher education and the Delta Model’s triangle of strategic options that make it possible for educational managers to craft more creative and effective business plans. These three options include:

System Lock-In – a broad-scope strategy that relies on a full network of meaningful contributors to create both customer lock-in and competitor lock-out and achieve the highest level of customer bonding. Those who are successful in reaching this position gain a de facto dominance of the market.

Total Customer Solutions – which emphasizes customer bonding through a portfolio of customized products and services that represent a unique and comprehensive value proposition to individualized customers. It is a 180 degree departure from Best Product positioning (see below) and requires a very different mindset.

Best Product – a more narrow option built on classic forms of competition and centered on the intrinsic superiority of a product or service, being first to market, or the differentiation of a so-called dominant design. Most companies are positioned here, with limited opportunities for customer bonding. System Lock-in, Total Customer Solutions, and Best Product are alternative options for achieving customer bonding and can be pursued simultaneously.

You can download the entire presentation in the following link:

https://www.academia.edu/8227956/How_to_use_the_Delta_Model_in_Higher_Educ

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Enrique Suarez has a Master’s of Education & International Development from Harvard University. Read more at http://www.com/suarezenrique/delta and contact him at [email protected].