Diverse Conversations

Diverse Conversations: MOOCs for University Administration

By Matthew Lynch

Massive Open Online Courses are often associated with topics that are normally taught within college classrooms and by college faculty. The untapped potential of MOOCs extends well beyond the basic academic reach though, and is showing promise to advance the success of university systems as a whole.

Austin-based digital marketing agency Tocquigny is launching a four-week MOOC that focuses on recruiting students for online learning programs. Instead of targeting the students themselves, the MOOC guides administration and admission personnel through smart marketing tactics to attract their audiences to their online course offerings.

The free Online Recruitment of Online Learners starts on October 15 and runs for four weeks. Enrollment is open by visiting https://recruitonline.eventbrite.com.

I talked with the company’s CEO, Yvonne Tocquigny, about the concept for this MOOC and the evolving role of online learning.

Q: These courses at Tocquigny are aimed at college administrators, as opposed to students, correct?

A: Yes, specifically the courses are aimed at admissions, enrollment and marketing staff responsible for acquiring new students within higher education institutions.

Q: How are colleges succeeding in online enrollment, and where can they improve?

A: Colleges are in fierce competition for the same students. Most colleges and universities are using the same strategies and tactics so there is very little discernible differentiation between the institutions. Colleges and universities can do a better job of creating distinctive brands that set them apart rather than “me too” brands that make them all look about the same. They can do a better job of segmenting their audiences and delivering tailored messages to resonate with specific groups of students. And, they can do a better job of using and optimizing digital marketing. Schools should have visibility into a quantifiable cost per acquired student metric, and they should have specific initiatives to consistently lower that cost through rigorous testing and by optimizing campaigns.

Q: Based on your research, what types of students are enrolling in online college programs the most?

A: Online learning is most popular with a group Tocquigny refer to as “career advancers.” These are people that are currently employed, but cannot advance because they lack the educational certification. Online education is also popular with mothers as they find more time to dedicate to their futures, as well as military personnel coming out of active duty.

Q: How important is a university’s digital branding when it comes to recruitment, particularly for online learning?

A: As students shop for their university of choice, they are likely to first investigate their options through online sources, often using their mobile device. The school must engage a student prospect effectively at this first touchpoint in order to move the student into the consideration phase and on to the submission of an application. Prospective students today will not only visit the school’s website, but will investigate the school through social media, videos and blogs. It’s imperative for schools to have an accessible, relevant differentiated brand online in order to engage prospects.

Q: How will online college learning evolve in the next 5 years and what are some factors leading to change?

A: We at Tocquigny believe online higher education options will continue to evolve to offer more variations that are both paid and free for an audience that is not able or willing to attend a brick and mortar school. We are pioneering our own MOOC because we see the power this form of education has in the marketplace.  Integration with emerging online collaboration tools such as SubjectMatter will allow more direct contact with instructors to give the student a richer experience. We expect that new curricula around niche learning topics may spawn new certifications created to enhance specific skill sets required for jobs. This may lead to a proliferation of alternative learning paths that blur the edges between a traditional degree and other certifications.

Q: What university clients have you taken on already, and what campaigns have been launched?

A: Tocquigny has a seven year relationship with Regent University to handle its online student acquisition. We are also in the process of launching a social media campaign for Rice University aimed at recent graduates. I serve as an advisor for the School of Undergraduate Studies at The University of Texas at Austin.

Read all of our posts about EdTech and Innovation by clicking here. 

Diverse Conversations: The Crucial Role of Student Life

In this installment of “Diverse Conversations,” I sat down with Dr. Marcus Chanay, Vice President of the Division of Student Life at Jackson State University. Dr. Chanay is a expert in the area of student life, having spent a decade helping to shape and mold his department. In this interview, he discusses the crucial role that student life plays within the modern university. Without further ado, let’s begin.

Q: What role does student life play at a medium-sized urban HBCU?

A: Student Life plays a vital role in the holistic development of students especially at HBCU’s. At Jackson State University we meet the students where they are and ensure they are competitive in this global world and are successful citizens. We believe in developing their mind, body and spirit as they are engaging in their academic pursuant. We work with our students in becoming civic minded professionals. All students are required to have a minimum of 120 hours of community service and or service learning hours to graduate from Jackson State University. For our student engaging in the community the University has received the Carnegie Foundation Award for the Advancement of Teaching for our Community Engagement Classification through 2014 and the 2010 President’s High Honor Roll for Commitment to service. As a medium sized HBCU we are engage our students in leadership through our Center for Student Leadership and Inclusion which our 120 Student Organizations are housed and our Student Leadership Institute. As a medium sized HBCU we are preparing our students for graduate and professional school and careers through our Career Services Center. Our students participate in our Tigers2Work which alerts them of employees on campus, graduate professional day, Military Day, Federal Works Forum, Internships and Career Fair. Our goal is to ensure we provide as many opportunities to ensure students success.

Q: What is the relationship between student life and the academic program?

A: The relationship between student life and academics is seamless. Our Service Learning offering is a great example for the past 10 years Student Life and Academic Affairs have had a great relationship in developing service learning courses and ensuring all students enrolled in these courses have off-campus sites to ensure their success. We established a Service Learning Fellows program which Deans and Chairs make faculty recommendations. Through this year long process faculty were coached in learning how to develop their courses to involve a service learning component. We now have course offerings for all five academic colleges.

Q: Please talk more about student life in the context of Jackson State University’s Strategic Plan. What excites you and what possibilities do you see?

A: The Division of Student Life was very much a part of the University’s Strategic Plan. The University believes every student has an opportunity to be a leader and every student should be engaged in the community through civic engagement. This is a very exciting time at the University where we believe there is only “One JSU.” From the moment our students step on campus to when they walk across the stage at commencement, we as a University believe students are our priority. Engaging our students in community service gives them an opportunity to give back. These students are our future so we want to ensure our preparation ensures their success. We want our students to believe they are future leaders of tomorrow in their perspective disciplines. Our President Dr. Carolyn Meyers fully understands this and fully believes in the “One”. In her vision it’s all about the students, without our students, where would we be.

Q: How do you, as Vice President for the Division of Student Life, interact with students?

A: As Vice President I totally enjoy the interaction with students. I make myself assessable and support students and student organizations in their endeavors. I believe in walking the campus, hanging out with students in the Student Center. Involvement with students keeps the pulse going. I have an open door policy for all students and will go all the way with students to help them achieve their goals. I am a mentor to many current and former students, something that I do not take lightly.

Q: What do you think are the biggest challenges facing college students today?

A: There are many challenges I thing that students are facing today, trying for find the ability to afford college tuition. Many of our students struggle each semester with trying to pay for school. The sad part about many students is they have debt from undergraduate and they have not even stepped into a graduate program and they are unsure of what they want to do. Students come to college with dreams of what they want to do or what mom, dad, grandparents want them to do but are underprepared. Students are also faced with trying to find themselves. They are not sure who they are or really what they really want out of life. Social media has taken over our students. They tend to be more engaged in twitter, instagram, facebook, etc., instead of books

Q: What are some of the biggest changes you’ve witnessed during your time at Jackson State University?

A: The biggest changes at Jackson State are the combination of facilities, academic offerings and support services being offered. I have been at the University since 2001. In that time I have seen the construction of our Walter Payton Recreational & Wellness Center, Student Center, College of Liberal Arts, College of Business, Campbell College Suites, Engineering Building, Johnson Hall, One Jackson Place and the renovation of Dixon Residence Hall and the Reddix Office Complex. I have seen and experienced academic offerings increase which includes our engineering program, Ph.D. in Urban Higher Education and the establishment of the School of Lifelong Learning, to name a few. These past 12 years I have seen the development of many support services for our students which include Center for Service and Community Engaged Learning, Center for Student Leadership and Inclusion, JSU Veteran Center, University Commuter Program, Parents Program and the Latasha Norman Center for Counseling and Disability Services.

Q: What’s your proudest accomplishment in your time here?

A: I have many proud accomplishments at the University. The one that rally stands out is when this student from New Orleans, LA came to the University as a freshman in the Fall Semester of 2005, the same fall that Hurricane Katrina hit. The hurricane hit during the first week of the semester beginning. This student was one that was hanging with the wrong crowd and found himself getting into trouble during freshmen orientation. When the Hurricane hit his family was displaced. This actually increased his acting out. In his first semester, he was in trouble at least three times and was on the verge of being suspended from school, at that time I was the Dean of Students. I and two other co-workers decided to take this student under our wings. As we begin to learn more about him, he begins to trust us and slowly began to pull away from his crew that he was hanging with. The trust led him to improve in grades which lead to a summer intern, which led to him graduating with honors participating in several student organizations and going on to pursue a M.B.A and is now successful and working for a fortune 500 company.

Well, that concludes my interview with Dr. Marcus Chanay. I would like to thank him for consenting to this interview and for his contributions to the field of higher education.

 

Read all of our posts about HBCUs by clicking here.

Diverse Conversations: The Academic Entrepreneur: Supplementing Your Income

More and more academics are recognizing the potential to supplement their income from higher education positions with out-of-the-box projects and schemes. To try and get to grips with the so called academic entrepreneur, I met with Shonell Bacon, Instructor of Mass Communication at McNeese State University.

The goal of this discussion is to help other academics understand the relationship between academic standing and entrepreneurship, how you can marry the two concepts together to generate supplementary income.

Q: So, the first question is about characterization – how would you characterize the academic entrepreneur in today’s world? Who are these people and what is it that they are doing, what makes them unique? What, too, are the benefits of being an academic entrepreneur in terms of how it benefits the individual and one’s career in academia?

A: The academic entrepreneur is someone who knows what their talents are and is able to capitalize on them. That’s my short definition. They are able to take those qualities that make them excel in the academic arena and apply them to additional revenue streams. I’m not sure if they are unique so much as their are always looking for opportunities. They are broad thinkers with narrow goals and lanes to optimize success for those goals. ——-

Q: Considering your own experiences and efforts in academia and the business world, can you share some insights about what it is like to be an academic entrepreneur and what it is that’s particularly advantageous about this approach?

A: For me, the biggest advantage to this approach is how I use knowledge from these two worlds, academic and business, to better myself in both worlds. For example, outside of academia, I am an author and an editor. With both, I constantly use my creativity; my knowledge of grammar, structure, and organization; my ability to think outside the box to strengthen my own writing as an author and others’ writing as an editor. When I’m in the classroom, I bring these tools with me. When I’m considering academic research projects, I use my creative, my outside-the- box thinking to explore topics that on the surface might not seem as academic as other topics, but in the end, they are creative endeavors for me that satisfy their academic requirements.

Q: How would you describe the relationship between entrepreneurship and academia?

A: How, would you say, is the world of higher education working to accommodate entrepreneurialism? I think, more or less, I cover the first question in bits and pieces in other responses. With the second question, I would probably say that higher education’s embrace of technology, especially with moving some classes online, allows for this accomodation in a way because it forces educators to think outside the box and figure out how to deliver the same quality education electronically. That might not seem like a big thing, but I think about my first foray into online teaching, and I clearly remember how teaching online made me consider how I might offer my expertise in other areas digitally. The minute I had to reconsider and think creatively about my teaching, those same reconsiderations came to me in regards to entrepreneurial endeavors. I also think about the “leisure learning” style courses that are offered at most colleges and universities. Oftentimes, these courses enable academics to make a little money in activities outside of their academic work. For example, I’ve taught leisure learning classes in fiction writing, fiction workshop, and developing projects for submissions. These courses allowed me to blend my teaching qualities with those qualities often exhibited in my entrepreneurial activities. I also think that schools, such as University of Phoenix, those schools that offer credit for “life learning” and business activities and experience suggest that entrepreneuralism–the work we do outside of academia–is important.

Q: What, would you say, are some of the biggest challenges for someone in academia looking to also become entrepreneur, looking to take that step to achieving some real financial independence through entrepreneurial ventures?

A: Biggest challenge is time. I think about my own experiences, and I can say that most of my time is dedicated to academic endeavors. Work doesn’t end because you leave your campus office. With working 60+ hours a week, sometimes more, academics often don’t have the time for entrepreneurial activities, especially if they want to have some life to live while also taking care of home and family. And that time affects them in another way, too, because you have to make time to think on the idea of entrepreneurship: what skills do I have as an academic? How might those skills be useful outside of academia? What non-academic skills do I have? How can I bridge these skills to develop real financial independence through entrepreneurial ventures? There has to be time taken to consider these questions and others before a person can even get to developing the success s/he wants.

Q: Do you think entrepreneurship is something that more academics will go on to embrace? How do you see the role of the academic entrepreneur emerging? Do you see it expanding, perhaps? If so, why? If not, why not?

A: I definitely think more academics will embrace entrepreneurship. One reason will be out of necessity, say for example, the need for additional money. But others will come to embrace it because we live in such a fluid, technological world where one person can seamlessly move in and through many identities at any one time. Technology, whether it’s the actual device, or the app, or the software, etc., enables us to branch into other arenas, and more academics can take part of entrepreneurship through technology. Because of technology and the ability for an academic to blend multiple identities simultaneously, the field will definitely not only emerge, but also expand. I definitely see this more so for the future as younger academics come into the landscape, particularly those who are digital natives, from birth living with Internet and the many other advances of technology.

We would like to thank Shonell for sitting down with us.

Diverse Conversations: Finding a Mentor

Mentorship is a huge part of professional success in higher education. If nothing else, having a solid mentor helps higher education professionals to develop valuable contacts and integrate themselves into their employer institution.

Finding a mentor, though, can be a tricky thing. Some people are naturally good at formulating mentor-mentee relationships. Others simply don’t know where to start.
To get some insight into how higher education professionals can go about finding the right mentor for their career goals, I sat down with Dr. John Caron, senior associate dean, Academic and Faculty Affairs at Northeastern University College of Professional Studies, who has made mentorship a key area of his professional focus.

Q: Starting with a fairly obvious but important question, tell me some of the key benefits of having a mentor in a higher education professional setting?

A: I’ve found that having someone you can reach out to when you need advice or talk through an issue you’re dealing with is immensely valuable when working in a higher education professional setting. Throughout the course of my professional life, which spans about 25 years, I’ve been fortunate to have had many mentors at different points and times during my career.

One of the most influential mentors to me was a former supervisor who became a mentor to me for seven or eight years. As a first generation college graduate, I found myself wanting to pursue a doctorate degree while working full-time and I was trying to figure out how to make that goal happen. My mentor had actually gotten her doctorate while working full-time, so she was great at helping me map out the pathway and more importantly instill the confidence in me to make this happen. I don’t think that I would have done it without her – she was a role-model because she not only achieved it herself, but showed me how I could do it.

Q: What sort of mentorship has played a role in your career? What have been some of the key highlights for you?

A: One key role my mentors have provided me with is helping me navigate new positions in higher education that required a different level of leadership. For example, as you take on positions of increasing responsibilities, the leadership skills that worked in previous positions may not work. My mentors were very helpful in giving me advice about how to develop skills I needed to be an effective leader.

Q: Mentor-mentee relationships can be immensely valuable but they can also emerge in various different forms. What importance should higher education professionals place on finding a mentor who aligns to their professional goals? Is it important to choose a mentor who has, say, specific experience in the academic field you are targeting?

A: It definitely helps to have a mentor who aligns with your professional goals, but I’ve found that it’s not critical to choose a mentor with specific experience in the field you are targeting.

That being said, choosing a mentor in the field you are currently in or would like to pursue does help because he or she can help you prepare your CV properly, introduce you to key people and contacts and explain nuances of the field such as language, culture, expectations, etc. One of my mentors was in the same field as I am (higher education), so she knew about the experiences I was having and she could relate. There was a moment, however, when I decided to leave higher education and pursue an opportunity in the private sector. I asked my mentor what she thought about the move. She couldn’t really advise me about the private sector because she had always worked in higher education. She told me not to be risk averse and follow my instincts. If the fit wasn’t right for me, the experience would be valuable if I returned to higher education. It turned out that she was right. I use the insights I gained from my experience working in the private industry every day.

Q: Considering an example, if the goal was to transition from teaching to an administrative position, what type of mentor should a person seek out?

A: I would suggest that person seek someone who has made the transition herself or himself and can help that person navigate the differences and challenges.

Q: How do people in academia actually go about finding a mentor?

A: Some people find a mentor by working closely with someone and this can happen in a variety of ways such as through a faculty or teaching assistant relationship, a former supervisor, collaborating on a research endeavor or grant opportunity, or asking a professor to read an article and provide feedback and suggestions. I have found two of my most influential mentors by working closely with someone – they were former supervisors of mine.

My first supervisor and I became friends through work and then colleagues after I moved on from that job, yet we managed to stay in touch. A lot of advice was actually given to me on the tennis court because we both liked to play tennis. We would also see each other at conferences, make a point to have breakfast together or lunch, and I would just call her up when I needed to talk to her. I think that goes to an important point that having a mentor requires some work – you have to cultivate the relationship and you need to stay in touch. It doesn’t really work if you go two to three years without talking to each other; it really works best if you stay in touch on a regular basis.

This person mentored me for seven to eight years, but unfortunately passed away about 10 years ago. After that there was a long time when I didn’t have a mentor. I started to realize that something was missing – like my compass wasn’t working – and someone pointed out that I hadn’t had a mentor in about five years, and suggested I find another. I ended up getting a job at Brown University and my current supervisor at the time evolved into a mentor/friendship relationship.

I’ve found my mentors through close professional relationships, but for others it can also happen by chance. Conferences are a great way to meet colleagues and professionals. Additionally, if you are presenting at a conference, you may be approached by someone who has feedback on your topic of expertise, and an initial conversation can flourish into a mentorship.

Q: What are some of the best resources for finding a mentor?

A: I would start by looking beyond the obvious. If you’re only looking within your department to find a mentor, expand your search. Consider groups and organizations you’re a member of, or even reach out to individuals you are affiliated with through LinkedIn. You can approach someone in a leadership role in your organization to see if he or she can help you find a mentor, especially if you are looking to grow in a specific area within your organization or would like guidance in your field or even in another field you are interested in pursuing.

I believe finding a mentor is more often an individual experience; you need to be willing and able to seek out a mentor. No one is going to walk up to you and kindly offer to be your mentor. Therefore, it’s important that you take initiative to seek out the help and guidance that you need.

Right now I’m working with a consultant and over time I’ve found that he’s really become more of a mentor to me. I can imagine that when our consulting relationship ends, I will continue to seek him out as a mentor because we’ve just clicked. And that brings me to an important point: you know when you’ve found the right person when you both click. And if you find that you don’t have that click you should keep looking because sometimes it doesn’t work out.

Q: Have you found that some institutions actively cultivate mentorship and if so, how? What are some of the more effective strategies?

A: I have heard or have worked at companies or institutions in a consulting role where they have programs in place where you can request to shadow someone in a different department, or you can be paired with someone at a senior level to talk about career advice and aspirations.

Colleges and universities or companies that are intentional about this, especially for entry-level and even sometimes mid-level employees, can create a structure or pathway for their employees that can be enormously helpful.

Q: What advice would you give about utilizing a mentor relationship? What are some of the best ways to make use of this type of relationship in higher education?

A: It’s great if you can find a mentor who you trust and who stays with you throughout your professional career. Some people have more than one mentor, like I’ve had, to help them navigate different aspects of their personal and professional life.

I would suggest that once someone finds his or her mentor that they be flexible with that person; because many mentors are executives, they are by nature, very busy.

I would also recommend to be grateful. Your mentor is giving his or her time to you in exchange for the pleasure of watching your career unfold. He or she has no ulterior motive, make this person glad he or she signed on. Don’t just reach out to your mentor when things are not going well. Share your positive stories with your mentor as well.

For the most part, a good mentor knows you really well and that person will be honest and supportive. I trusted the feedback that one of my mentors gave me because she could give it to me in a way I could hear it. It was honest but supportive, but wasn’t harsh. It allowed me to reflect on our conversation and really contemplate her advice and recommendations.

And if you don’t find someone that you click with, keep looking. Eventually you will find someone that you not only click with, but who will offer you invaluable advice and guidance through hopefully many different career paths and changes as you navigate higher education. And as your relationship grows, you might even find that your roles may reverse and that you will become a mentor to that person!

My thanks to Dr. Caron. This concludes our interview.

 

Diverse Conversations: What’s Next for Higher Education?

Recognizing the trends of higher education is important for those of us who are involved in it on a professional level. But what are the trends? What’s next for higher education?

Today, I’m speaking with Ryan Evely Gildersleeve who is Associate Professor of Higher Education at Morgridge College of Education at University of Denver.

Q: First off, let’s talk about some of the general trends. How would you describe the trends of higher education now?

A: Money, money, money. Colleges and universities are now commodities and trades. As such, questions need to change and any or all trends must be understood not only in how they might fit within and reinforce this conception of higher education but also how they challenge it. It’s a strange relationship, certainly. To marketize knowledge and commodify education are in many ways at odds with how we’ve understood the role of the university over time, but it’s here. And with it, new forms of accountability, new demands on performance, and new measures of quality. These three trends form a trifecta of imperatives in public and political interest in higher education today. But it also presents new opportunities – and refocuses attentions on some opportunities that have always been there, but were perhaps neglected. In refashioning institutions, we have the chance to determine new purposes and modes of operations. These are values decisions. Our colleges and universities reflect and produce our values as a society. With big data, rapid technology shifts, and globalized capitalism, it’s radical change now. It’s subjecting the university to the market, wholesale – not piecemeal.

It would be a mistake, however, to equate higher education with business. Colleges and universities are not businesses. They are social institutions that perform a social good, as well as bestow private goods onto individuals. The marketization and commodification trend seeks to make money for various people through these social and private goods. But the thing that makes a college or university the powerful and inspiring institution that it is – that’s knowledge. And while capitalist society can find a way to capitalize pretty much anything, that doesn’t necessarily mean the generative activities of knowledge production and dissemination need to be organized as a business. To do so would more than likely truncate knowledge – it would minimize its impact and standardize its form. Part of what makes knowledge such an attractive commodity is its expansiveness, its diversity, its plurality and all the possibilities that follow suit. Rather, the activities of knowledge production and dissemination probably need something less linear, more dynamic, and dare I say, more democratic than business.

Q: Of these trends, which, do you think, is the most important? The one that people should principally pay attention to?

A: Accountability captures most of the sub-trends through which everyday people in academe have the most opportunity to shape their futures – and the future of higher education. Accountability as an imperative is already here, but what it looks like and how it gets operationalized is still up for grabs. Various states have some tentative plans that are starting to make in-roads, although these accountability regimes tend to be short-term and tied to specific temporal goals of enrollment or attainment. For example, Colorado’s master plan sets forward a college completion goal of having 66% of Coloradans with a degree or certificate by 2025. This is in-line with some of the federal government’s ideas around accountability, such as President Obama’s 2020 goal for being the most credentialed country in the world.

Still, no one is really sure what performance measures are best or most appropriate for higher education. That probably has something to do with the moment of higher education’s history we are crafting right now. It took a long time, but then all of a sudden it was made dramatically clear – higher education is the number one way to populate the workforce with knowledge-focused jobs and fuel the economy with consumers. It’s easy to abscond or at least obscure the knowledge imperative of higher education when we think about it only in relation to the knowledge economy. Today, most universities operationalize the knowledge imperative into research, teaching, and service – three distinct yet overlapping modes of scholarship. The knowledge imperative requires resources too easily hidden from the strict production of degrees. And yet, degrees are the most obvious commodity that colleges and universities can sell.

It’s tricky, because degrees are different than most commodities. They are symbolic of student and faculty labor that hopefully generated a broad (in the case of the liberal arts) or specific (in the case of professional programs) expertise. That labor constitutes knowledge. And knowledge isn’t fixed. It’s malleable. But the market seeks to make it static and standardized. Moreover, knowledge has as much to do with process as it does with content – knowledge involves synthesis, analysis, and creativity, regardless of the field of study.

Put plainly, a degree is not like a baseball bat. Sports stores can sell a baseball bat to anyone. A college degree must be earned through the generative activity of a higher education. Whereas, sports stores would never say you must obtain a 300 batting average before they’d sell you a baseball bat, colleges require students to perform above average over a period of about four years before they will bestow a degree.

Beyond this simple accounting of how a college degree is a tough thing to commodify and measure/assess productively (i.e., without absconding the knowledge imperative), it’s important to recognize our systems of higher education in the U.S. are so diverse that a single nationalized version of accountability won’t make much sense. It would be like having one regulating body for the minor leagues of baseball, the apprentice programs in dance, and keeping track of the number of moons orbiting Jupiter. How does one group take responsibility for holding each activity accountable? It can’t. But a small collection of dynamic accountability efforts might provide a whole new venue for talking about and documenting the significance of our systems of higher education in society. It might look more like various portfolios of assessment rather than a scorecard or ranking system.

Any accountability systems we might adopt should incorporate group, organizational, and social metrics, in addition to more traditional individual measurements (e.g., graduation rates). The problem with individual measurements alone is that a college education, being based on knowledge, is not solely an individual endeavor. Knowledge, requires learning, which requires collaboration. Doing so could potentially help revive focus on the knowledge imperative of higher education – moving beyond the linear interpretation of what colleges and universities “produce.”

Cue the faculty and administration.

Q: Why is it important for higher education professionals to pay attention to these trends? What benefits do we derive from being attentive?

A: If faculty and administrators don’t take seats at the table where these decisions are being made and the problems are being figured out, then we really are claiming space as cogs in a machine – and that’s not what most faculty came to the profession desiring. Most of us, I believe, want to take the knowledge imperative of our profession seriously. To do so, we need to configure systems of accountability that help illustrate the importance of our work.

Q: How can we use these trends, then? What strategies do you recommend for not only staying up to date with trends but making sure that they work for you, that you are prepared for them?

A: Faculty can demand seats at the accountability table (as should the public!). This can be difficult, because the commodification of education means we should all be spending most of our time on revenue generating activities – enrollments, external funding for research, etc. But I think engaging in active governance is something we can’t resign to managers and external voices alone. And right now – in this historical moment for higher education – shared governance still has some political cache. Faculty can still bring an institution to a stand still, without fear of losing their livelihoods. Shared governance also means staying up to date on what’s happening within and across our fields – fields of study, fields of education, fields of public investment. We need to think deeply about the ways that our labor – the labor of the knowledge imperative – is unique compared to other labor.

Q: Finally, what do you think is likely to happen in higher education in the future? Do you think the current trends are likely to sustain themselves?

A: I see no end to the commodification of education or the marketization of knowledge. Too many and too powerful economies now rely on it. The relationship between higher education and the economy has changed fundamentally, and with that change comes new questions that the public are expecting higher education to be able to answer. Accountability regimes are expanding in scope and scale. Now is the time to seize the opportunity to use these trends in order to configure the kind of social institution we want our colleges and universities to constitute.

Academics and higher education professionals don’t need to agree with the new economic imperatives of higher education or with the maturation of accountability regimes. But we certainly need to accept the responsibility of sustaining the knowledge imperative that undergirds our generative activity. And we need to recognize the weight of that responsibility as we choose how to engage with the design, adoption, execution, and critique of the accountability systems that will help define what the institution stands for and what it can produce as values of a democratic society.

We would like to thank Ryan for taking the time to sit down and talk with us.

Diverse Conversations: Recruiting a Diverse Student Population

Diversity is immensely valuable to any higher education institution. Not all universities and colleges, though, are successful or even aware of how to go about recruiting a diverse student population. Fortunately, this is an area in which John LaBrie, dean and vice president for Professional Education, Northeastern University College of Professional Studies, is a veritable expert. I recently sat down with him to find out about the types of strategies that are helping universities ensure that they recruit diverse student populations.

Q: First, we agree that diversity is a very valuable thing for any higher education institution but would you say that there are particular reasons that it is especially important in today’s modern world?

A: The first thing we need to understand is the reality that we live in a more diverse world. Given that, it’s important that our classrooms reflect this. Students, as part of their educational experience, need to understand how to navigate the cultural and diverse aspects of a modern classroom which is also reflective of the larger society.

One of the fundamental cores of education is to encourage students to be critical thinkers. In order to understand critical thinking, you need to understand different perspectives. Cultural diversity inherently brings into the classroom a cultural perspective that is fundamentally diverse and thus forces students to understand issues from different points of view.

Secondly, as a learning model, a culturally diverse classroom is a great pedagogical tool that allows students to understand critical thinking regardless of the discipline.

So for those two reasons, from a cultural and pedagogical standpoint, it’s highly important for us to pay attention to this and it’s exciting that the classroom is, in fact, becoming more diverse in student opinions and backgrounds.

Q: As a starting point, what would you say are the features most common to higher education institutions that are successful at engaging a diverse population?

A: The institutions that have been the most successful in engaging diverse student populations have been urban institutions. These institutions have the proximity of different cultural institutions and populations that come together and inform the curriculum, the faculty and even the institution itself.

Institutions that have struggled to identify what that means from a pedagogical perspective are those who have little exposure to diverse communities; urban institutions have done considerably better in this regard than more rural institutions.

The second attribute is that institutions that are financially more secure have been able to understand the importance of diversity and have had the privilege of engaging with a diverse student population. Many students from diverse backgrounds and so-called “non-traditional” backgrounds are new to higher education and need financial incentives and financial support. So, affluent institutions have had greater capacity in identifying those students and recruiting has been easier for them.

At the other end of the spectrum, community colleges, because of their price point, have been a phenomenal resource for incorporating students from diverse backgrounds into higher education. Again, many of the students from underrepresented communities don’t have the financial resources to afford high tuition institutions and so community colleges have really been an effective entry point for them.

The irony here is that the lower-price institutions, the community colleges, and the higher- price institutions, have been the two types of institutions that have been successful in engaging diverse populations. Those schools caught in the middle have really struggled in being able to recruit and maintain a diverse student population.

Q: Northeastern University College of Professional Studies has been very successful at not only developing but maintaining a diverse student population. What are some of the strategies that the College has used in particular?

A: First and foremost, Northeastern University has always seen itself as an urban institution and the very nature of an urban institution is that it has access to a diverse community. But beyond that, Northeastern University College of Professional Studies has a number of attributes that have made access more attractive to students from diverse backgrounds.

While we are a nationally recognized research institution, and are considered to be a selective institution, the price point that our College has been able to use for our education model has made our type of higher education affordable to many diverse student populations.

Additionally, our College offers special programs like Foundation Year, a first-year intensive program that prepares high school graduates from the City of Boston for university studies regardless of family income or ability to pay. In 2013, 96 students enrolled in Foundation Year. And, Balfour Academy provides students, starting in the 7th grade, the necessary skills, individual growth and confidence to prepare for and succeed in college through after-school tutoring and summer enrichment programs.

And finally, the emergence of online technologies and the capacity for us to deliver education to working adults means that students, who otherwise would not have had access to an institution like Northeastern, can now participate in our form of education. Students who find themselves in a geographic area where no other institution can meet their educational needs, and who may also be coming from a culturally diverse background, are afforded access because of our quality online programs. In 2013 alone 7,272 students were enrolled in our online courses. We offered 1,787 online courses in over 70 areas of study at the undergraduate, graduate, and doctoral level.

We recently launched a new online experiential learning pilot project that provides an opportunity for online students who are working professionals to do a so-called “internship” with their current employer, bringing what they learn in their studies into a valuable and needed project in their current workplace. This program will be expanded in 2014.

All of these approaches add up to a different way of thinking about access to higher education that addresses what students need from multiple perspectives.

Q: For institutions that have not been particularly active about recruiting a diverse student population, what are some of the most important steps to get the process started, to actually change their image in this area and start appealing to a more diverse population of students?

A: One of the more powerful ways of changing and becoming much more appealing to a diverse population is to reflect that population in the faculty as well as the staff who represent the institution. Students from underrepresented minorities will often look for mentors and colleagues that come from a common experience. They will see themselves within the institution if they see members of their community represented within the institution, and this has a snowball effect where a more diverse student population mandates a more diverse staff and faculty.

And, it’s important for an institution that is interested in recruiting a diverse student population to have an appreciation for the various communities it wishes to recruit in and to understand the role of the recruiter. The recruiter not only needs to have a deeper appreciation of the communities he or she is talking to, but often needs to be a member of that community.

Q: What, in particular, would you say that diverse students are looking for in a higher education institution? There is inevitably a particular vibe or brand of higher education institutions that appeal to a diverse population of students? Can you pinpoint what it might be?

A: Students from underrepresented minorities are looking for the same thing as everyone else in higher education: a better life. That is why it’s quite important to make sure our academic programs are, first and foremost, relevant to students from an employability perspective. Students absolutely need to be able to enter the workforce with the confidence that the education program that they participated in has prepared them well for a promising career path.

Beyond that principle, however, there are a number of attributes that institutions can bring to the table academically that will help make students see themselves in the program. One strategy is making sure that courses, assignments and assessments are designed in a way that allow students to use their cultural background. This will help them begin to translate the academic principles in a way that is relevant to their cultural context, allowing them to see themselves from an employability perspective. It will also allow them to see themselves giving back to their community through their assignments and their overall educational experience.

Institutions also need to be clear about their interest in serving all students. For example, some students who come from diverse backgrounds may not have a tradition of writing in a particular fashion; therefore student support systems need to be put into place. Other communities may have de-emphasized mathematics, so becoming accessible to these communities means that the educational enterprise needs to support students through math and the sciences. This is not so much a factor in cultural diversity, but certainly is a factor in economic diversity, which is important to higher education.

Q: Finally, what are some of the trends we are likely to see going forward when it comes to recruiting diverse student populations? Students are consumers, after all, and their wants and needs change. What is your advice to institutions looking to sustain their diverse student populations?

A: Simple demographics tell us that a homogenous population that existed, at least in our minds, 50 years ago, is gone forever in the United States. The trend is clear that the classroom will become increasingly more diverse – the emergence of African-American, Latino and Asian students require institutions to understand these populations better than they have historically.

But the emergence of international student mobility means that this is not only an American phenomenon, but a global phenomenon. The international student mobility rates continue to grow at an astounding pace and although the United States is very well positioned to understand a diverse cultural and ethnic classroom, the diversity of the classroom, globally speaking, will continue to change and will become much more dynamic.

Here at the College of Professional Studies, we teach thousands of international students every year. In 2013, our students came from all 50 states and from 90 countries. We also offer programs to international undergraduates and graduate students abroad, such as learning or improving English language skills and taking academic courses in preparation for undergraduate or graduate studies at a U.S. university, while they live and learn in Boston.

For those institutions that would like to understand this phenomenon better, I would encourage a strategy for engagement, exploration and celebration of those populations rather than a stance that you see in many institutions: a very conservative and apprehensive approach to these student populations.

In the end, these will be our students and we have always done our best work with students when we have celebrated all of their facets, all of their accomplishments, and all of their backgrounds.

Thank you very much for your time, John. That concludes our interview.

 

Diverse Conversations: Being Transparent

Many higher education professionals often complain that the higher ups at their institutions are not transparent in their dealings. This can have a negative impact on faculty morale and thus a devastating effect on the functioning of an institution. To talk about how institutions can actually ensure transparency and counteract the problem of lacking transparency, I recently sat down with Laurie M. Joyner, president of Wittenberg University in Springfield, Ohio.

Transparency is, of course, a vital component of just about any professional enterprise, but it is particularly important in higher education for maintaining positive relationships within the organization structure – between higher education and those that I am referring to here as “the higher ups”, which include administrators and so forth. Why do you think transparency is so important in this context?

Transparency in communication and action builds trust, which is essential to effective shared governance. The strategic challenges facing higher education today, including remaining mission-driven within the context of a sustainable financial model, touch upon deeply held beliefs about institutional direction. Our academic values and tradition recognize that such critical decisions are best informed by the perspectives of faculty, staff, students, alumni and board members. A lack of transparency with any constituent group compromises our ability to form effective partnerships necessary for creating a shared vision required to move our institutional agenda forward.

Q: In your experience, what are some of the most common problems when transparency is not maintained? What does that look like in terms of organizational function and relationships between higher education professionals and the administrators, the leaders?

A: The most common problem is that a perception of mistrust is likely to develop making it more difficult to align priorities and efforts designed to strengthen the institution. When priorities are not aligned between faculty, administrators, and the governing board, organizational functioning may be negatively impacted. This often appears as tensions surrounding the rights and responsibilities of various groups for certain types of decisions. The challenge, of course, is that more attention and energy can become focused on who has prime responsibility for what decisions versus figuring out how to collaborate in a collegial manner to address the most pressing issues facing the institution. In some cases, relationships become strained, decision making can stall, and ultimately, organizational effectiveness is compromised.

It’s also important to note that while transparency is a healthy aspect of organizational culture, it is not necessarily sufficient for effective governance. Effective governance requires ongoing education regarding the strategic issues impacting the organization (e.g., shifting demographics, improving educational outcomes, exploiting competitive strengths, etc.) Insisting on transparency regarding key institutional metrics can build support for difficult decisions, facilitate continuous improvement, and meet the growing demand for quantitative outcome data.

Q: Drawing from these first two questions, what would you say are the most important areas for maintaining transparency; where is it particularly important in higher education institutions?

A: A commitment to transparency should be pervasive for the benefit of all internal and external stakeholders. This transparency can be exceedingly helpful in facilitating data-driven decisions, supporting continuous improvement, and fostering a culture of accountability regarding institutional performance at all levels. From a faculty perspective, transparency is of special importance in the following areas: institutional planning and budgeting; curricular requirements; academic integrity; academic freedom; and the selection, evaluation and promotion of faculty colleagues.

In my experience, there are two areas that present special challenges to administrative leaders who value transparency. These areas relate to personnel and legal issues where one is not at liberty to discuss the circumstances surrounding particular decisions. It is frustrating to face community resistance that is not based on complete information and not be in a position to respond.

Q: What are the key benefits for maintaining transparency in higher education, from an administrative and leadership standpoint?

A: The main benefit is that it builds a culture of open communication and trust, both of which are necessary to create a sense of partnership for effectively accomplishing the important work of the institution. Given the challenges facing higher education today, it is critical to do everything possible to align our collective efforts around shared priorities as we work toward achieving our common purpose.

An additional benefit of transparency is that it also supports the development of increasingly refined performance metrics that are useful in supporting a culture of continuous improvement across the organization while also responding to calls for greater accountability for student and institutional outcomes.

Q: How, then, do you go about establishing and ultimately maintaining transparency in higher education institutions?

A: I think this is best accomplished by respecting the systems of shared governance involving the Board, the President and senior administrators, and the faculty. In many cases, this is easier said than done because different constituent groups have varying levels of understanding as it relates to effective governance practices (e.g., who has more or less responsibility and authority for making certain types of decisions). Given this, I believe ongoing professional development is required at every level of the organization to ensure that all key constituent groups are being supported as they adopt best practices to enhance shared governance.

A deep commitment to transparency also supports continuous improvement across the organization and contributes to a culture of assessment and accountability. Once these elements are structured into organizational policies and practices, they strengthen and reinforce one another, ultimately improving shared governance and educational quality.

Q: At Wittenberg University, transparency is something that you emphasize at these various levels. Beyond these basic methods and strategies for establishing and maintaining transparency, what strategies have you found to be most effective for maintaining transparency?

A: We have worked hard to try to educate our campus on some of the core challenges facing Wittenberg. This is a critical point. There must be general agreement on the challenges if there is any chance of aligning the efforts of the campus community and Board. We have also worked very hard to communicate early and often using a range of strategies. For example, I host community dialogue sessions to discuss areas of concern and to respond to any community questions. I also distribute Board agendas to the faculty, report the actions taken at each Board meeting to all faculty and staff, and distribute an electronic newsletter to faculty, staff, and retirees every two weeks. I also provide similar monthly updates to Board and Emeriti Board members. In addition, we are working to develop more refined outcome metrics to assess progress toward key institutional goals. The intent is to eventually have all these metrics readily available to anyone interested in tracking institutional performance over time.

Q: In your experience, when there are transparency issues and they are proving problematic, how have you proceeded to address the issues and restore transparency?

A: In my experience, proceeding in an honest, open and authentic way is always the preferred approach with all constituencies. Further, ensuring that all elements of the governance system are working as effectively as possible and then routinely consulting with appropriate groups is essential. If there are not effective structures or systems in place, then creating meaningful structures to bring various groups together to focus on important issues can help foster understanding, enhance transparency, increase collaboration, and improve results.

Q: Inevitably there are some instances in which administrators inherit transparency issues and that’s what I’d like to focus on in this question. What advice would you give to a higher education administrator who is facing problems with transparency? What advice would you give in terms of establishing transparency and, if you like, dealing with the fallout of the initial transparency issue?

A: Communicating about the issues in a forthright manner and establishing structures to help address difficult questions are important. I also think recognizing that shared governance is challenging and requires ongoing attention is critical. At Wittenberg, we have initiated an effort to strengthen Board governance with support from the Association of Governing Boards (AGB). From my perspective, there are few issues more strategic than ensuring that our governing Board understands its rights and responsibilities as it relates to our institution.

My hope is to initiate a similar process internally to enhance the working relationships between our faculty committees, senior administrators, and Board. Through these parallel efforts to strengthen governance, I believe Wittenberg will be better served because our systems will become more closely aligned as we work toward shared priorities within the context of clearer expectations regarding our respective responsibilities. Ultimately, I believe this work will result in greater satisfaction for our faculty leaders, administrators, and Board members and will also foster improved institutional outcomes.

Thank you for your time, President Joyner. This concludes our interview.

Diverse Conversations: Leading a Small Liberal Arts University

For those who aspire to become a college/university president, one of the biggest decisions that you will make is whether a large or small college/university presidency is the right choice. For this installment of “Diverse Conversations,” I decided to interview Dr. Debra Townsley, president of Williams Peace University, to find out what it’s like to lead a small liberal arts university. Inaugurated as the 10th president of William Peace University in August 2010, Dr. Townsley oversees a student body of nearly 800 full and part-time students enrolled in WPU’s undergraduate day, evening, online and Saturday programs, and an alumni body of more than 9,000.

Q: What attracted you to a small liberal arts university?

A: Small, private institutions are connected learning communities. Faculty directly teach all students. Co-curricular programming is intentional and an integral part of the learning. Students make life-long friends and are part of a connected alumni network. I appreciate these connections and believe they lead to strong learning opportunities for everyone in the community.

Q: What do you like most about leading a liberal arts university?

A: We do make a difference in the lives of our students. I have the good fortune of hearing this when I meet alumni, who have had a chance to experience what their education has afforded them and meant to them.

Q: Has your impression of William Peace University changed since the first time you were on campus?

A: I have learned more about Peace since my first visit, but my view of WPU has not changed since my first visit. On my first visit, Peace seemed like a community with dedicated faculty and staff who cared about students’ success and a community with students and alumni who had a love for the school. These first impressions have been and continue to be true.

Q: You’ve been president of William Peace University for three years. During that time, you have been able to witness, study, and assess the trends in higher education. What trends do you see emerging in higher education?

A: Higher education is changing because of multiple external forces, such as the economy, demographics, student learning needs, technology and regulations, just to name a few. Current trends indicate that students (and families) want to know there are job opportunities upon graduation, have limited resources for higher education, and learn through new methods like hands-on learning, experiential learning, use of technology, cases, discussion and/or multiple evaluative tools, to name a few.

One trend getting much attention is the massive open online course (MOOC). There is a debate over MOOCs – their usefulness in student learning, their replacement of the classroom, their long-term costs, etc. However, this was a similar conversation several decades ago when distance or online learning options were developing. I remember a faculty member telling me 15 years ago that it was a waste to invest in online education because it would not last. Now, we know that online is here to stay and that online learning can be very successful. MOOCs are likely to further develop and take learning in new directions that we may or may not be able to imagine today.

There will likely always be a place for classroom learning, but other ways of teaching and learning have emerged and will continue to emerge. This is what makes the industry challenging, but rewarding, as we seek the best way for students to reach their potentials.

Q: What are some of the challenges facing you and William Peace University in this upcoming year?

A: Small privates are similar in our challenges. We provide a quality education with limited resources, and we are always seeking new ways to do this. We complete the matriculation of a class, while starting the process all over again. We are finalizing our admission for Fall 2013 with the largest-ever incoming class and total enrollment, but have also started receiving students for tours, inquiries and applications for the Fall of 2014. It is a continuous cycle. I do believe higher education and the expectation for higher education is continual improvement, thus continual change; and change is hard for some people. This is an increasing challenge to resolve in higher education – the conflict between status quo and change.

Q: What are you most looking forward to at William Peace University in this upcoming year?

A: I am most looking forward to the students being back on campus. The students at WPU are engaged and fun to be with. At the same time, I always look forward to graduation. It is my favorite day of the year – not because the students are leaving, but because it is gratifying to see students arrive on campus and graduate four years later with confidence and hope for their futures. Graduation is a proud day for students and families, but it is also a proud day for us as educators to believe that we made a difference in each student’s life in some small way.

Q: Do you have any parting messages for our readers, many of whom are our current and future college/university presidents?

A: I believe the presidency of a college or university is the best job. We are in a challenging, changing industry. We work with students of all ages, which keeps us young in thought. We can feel a sense of accomplishment in our daily and strategic initiatives but, more importantly, in knowing that we have truly made a difference in some way – small or large – in an individual’s life. How many jobs give you this chance?

Well, that concludes my interview with Dr. Townsley. I would like to thank her for consenting to this interview.

 

 

Diverse Conversations: Navigating the Academy

For young scholars at the undergraduate, and graduate levels, sometimes it’s hard for them to learn how “navigate the academy” – learning to take advantage of resources and making the right decisions. You know, figuring it out.

I recently reviewed this issue with Executive Director of Student Success Meghan Harte Weyant of Rollins College and talked about some of the strategies that young scholars can use, some of the resources they can use, to start navigating effectively as early as possible in their academic careers.

Q: Students really do have a hard time navigating the academy, as we call it. Why do you think that is?

A: Because it’s confusing Colleges and universities are unlike primary and secondary school in a number of ways. There are a lot of options in college from navigating systems like financial aid and housing to choosing course offerings and majors. On top of this, students are typically experiencing it all the first time in their life. Because of this, we’ve found that for some students, support systems may be unclear…the path to graduation may be unclear…and for others their ultimate goal may even be unclear.

Also, a certain amount of amnesia sets in for those of us who have been through the academy or in our roles for a number of years. We forget how confusing it can be for our students. For example, students often have a hard time deciphering what their immediate priorities should be once they enter the academy, and they have an even harder time determining when and where to get help in executing those priorities.

Q: Learning to navigate the system is actually challenging, even for those students that are generally aware of the benefits. Would you say there are specific barriers that impede student success in this area?

A: Yes, I think the roadmap to graduation is often unclear. I also think we often don’t do the best job of making students aware of how social, financial, health and wellness and other factors outside of the academic can strongly influence academic success.

Q: In your experience, what are some of the best ways to, first, raise awareness about this process of actually navigating the academy – just helping students to be aware that this is actually something they can do.

A: I think we need to find ways to actively coach students through the process. Navigating the academy is a difficult process, and it’s certainly not intuitive. We need to find ways to move into a coaching mentality as it relates to succeeding in college.

We often use the word advising, and I think it’s the wrong word because in order to successfully navigate, the academy students need more than just a person to offer academic advice or counsel. In some ways the concept of advising is a bit too transactional depending on student relationships with her/his advisor. The concept of coaching gets us headed a bit more in the right direction. This is strategically different than mentorship within a field of study (which is how we view academic advising in the liberal arts ethos). It is a focus on training, educating, and scaffolding students through the educational process. This is imperative because it is often the process and not the academic content that trips our students up and prevents them from finishing.

Q: Assuming awareness is not the issue, but rather, accessibility, what strategies have you found particularly useful to help students actually go about navigating the academy, getting comfortable with the institutional culture and making themselves a part of it– after they are aware that this is an option for them?

A: I think for a number of years we have been clinging to this idea that students should be responsible adults who are acting outside of the influence and control of their families, and while that is a nice idea in theory, it’s just not reality. Students are bringing their families to college, and when we fail to embrace families we lose a great deal of ability to enculturate students. I say this because I think we are beginning to realize that when students need help often times their families are the first to know. Creating support structures and then working with families to make sure they have knowledge of and access to support structures will be a critical step.

Q: Why, would you say, this issue of helping students to navigate the academy is so important for institutions? What do institutions benefit from having students that are aware of how their higher education institution operates on this level?

A: If students can’t navigate an institution, retention and graduation becomes an issue and institutions fail. There are really two answers to this question. The first one is centered on a moral/ethical imperative. Institutions should be asking and answering this question because they are deeply committed to students succeeding given their missions. Institutions are making promises and collecting tuition, and as a result, they should be providing a clear and consistent path for students to achieve their academic goals.

The second answer is more about the business side of higher education. It hurts institutions financially and lowers retention and graduation rates (national measures of institutional success) when we lose students for institutional reasons. Beyond the moral/ethical imperative, institutions should be doing everything they can to keep the student they recruit and enroll at an institution. That just makes the most financial sense.

Q: Finally, what strategies have you used at Rollins College specifically to make this process easier for students and to help faculty and administrators support students in this area.

A: We are currently in the process of reviewing our own institutional gaps in order to better serve students. Campus wide, we are looking at Career and Life Planning, Academic Advising, and Enrollment Management initiatives. As part of this work, we are creating deeper partnerships with faculty and campus colleagues to create seamless experiences for our students. Specifically, in Student Affairs we have re-envisioned stronger functional alignments and partnerships focused on enhancing the care, community, and career aspects of student life.

This concludes my interview with Meghan Harte Weyant. Thank you again for participating.

 

Diverse Conversations: Is a 4.0 at an HBCU the Same as a 4.0 at a PWI?

Historically black colleges and universities or HBCUs have an important tradition in the United States. It’s not necessarily a straightforward tradition, but it’s one we still grapple with.

One of the biggest struggles, perhaps, is the equalizing of values, of recognition, and importance. The problem addressed in this interview – my interview with George Johnson, Student Accounts Manager at Georgetown University, (former graduate of 2 HBCU’s) – is that of academic weight. Does a 4.0 at an HBCU have the same value as a 4.0 at a PWI?

Q: The first question, then, is one that seeks to generalize. Generally speaking, does a 4.0 at an HBCU have the same value as a 4.0 at a PWI? If not, why not?

A: Generally speaking a 4.0 at an HBCU does have the same value as a 4.0 at a PWI. I say this because a 4.0 simply means you were able to master the subject matter being studied with the highest grade possible for the requirements of the degree or course. If we use the old adage of “2+2 = 4”, then in general terms a 4.0 is a 4.0 is a 4.0. I say that because the true debate is not if it has the same value, but is the criteria required to receive a 4.0 more arduous at a PWI vs. an HBCU. To date, there is no real scientific evidence to prove or disprove this theory. Furthermore, this statement falls apart on the merits, as professors from PWI’s teach at HBCU’s and vice versa. In terms of value, what does getting a 4.0 really mean? There are students who graduated without honors who are millionaires. There are students with 4.0’s that are currently out of work. As I stated in a previous article, we should be commending anyone who is able to get a 4.0 regardless of the institution it was received from, for that truly takes hard work.

Q: In what contexts do you think there is the greatest gap in value between 4.0s from HBCUs and 4.0s at PWIs? Is there anything in particular that continues to perpetuate this gap?

A: The greatest gap in value comes from the refusal to change the hierarchy created within colleges and universities across the US. Even PWI’s are separated into “Ivy League” vs. everyone else. When you look at USA Today’s top college rankings, there is no HBCU listed in the top 20. This perpetuates the belief that the education at an HBCU is below the standards of our nation’s top universities which is simply untrue. The formula used to create the top 20 is based on various categories that have nothing to do with academic standards. They rely on stats like graduation rates, retention rates, the high school SAT scores of incoming students, and “education experts” to determine this ranking. There is no true academic valuing tool or method that is being used to determine this. Furthermore, many of the HBCU’s are accredited by the same governing body as the PWI’s. So they are good enough to be accredited by the same academic standards, but the academic standards are still unequal. A very flawed argument at best.

Q: How is the overall relationship between academic excellence at HBCUs versus PWIs determined and how, if at all, is that relationship changing?

A: Unfortunately, perception is reality when it comes to this question. As stated previously there is no scientific method to the determination of this statement. The overall standard is rooted in perceived ranking of Top PWI’s vs PWI’s. PWI’s vs HBCU’s, and the unfortunate ranking of HBCU’s vs HBCU’s. Although not used as frequently, during the civil rights era, the term “The Black Ivy League” was coined for certain HBCU’s that “pulled the best and most privileged black students”. Howard University, for years was deemed to be “The Black Harvard”. Although not heralded as it once was, this hierarchy has created a dissention in the African American community’s views on academic excellence amongst HBCU’s. If we are unable to agree that HBCU’s across the board have an equal standard of learning with each other, how can we debate that they are comparable to PWI’s? I do believe that in recent years, the views of the “hierarchy” of HBCU’s has significantly declined, but I feel that if we want to be perceived and recognized as equals with PWI’s, we must come to an agreement that we are equivalent to one another. The fact that many students that attended HBCU’s for undergrad were able get graduate degrees from PWI’s is under researched evidence of the relationship change.

Q: What have been some of the most significant strategies for equalizing the perceived values of academic excellence at HBCUs versus PWIs?

A: I am not sure if I would necessarily say it is a strategy, but the recent visibility of HBCU graduates, alumni, and dropouts have created a change in perceived values. The commencement speech at Howard University by Sean Combs, the celebrity appearances in commercials advertising HBCU’s have brought a new found attention to these colleges and universities. The addition of new degree programs, including masters and doctoral at many of the HBCU’s are also helping in equalizing this standard. Another strategy that has been utilized is the raising of the academic requirements to attend HBCU’s. Long lives the stigma that HBCU’s are “last resort” or “willing to accept everyone”. Although they do tend to have lower requirements for admission, it does not change the fact that the academic standard is one of high quality. I like to believe that HBCU’s are schools that give “second chances” and are more willing to put in the work to bring out the “diamonds in the ruff” compared to PWI’s. The continuing partnerships that many of the HBCU’s are creating with corporate America, study abroad programs, and STEM programs are also helping to decrease the perceived inequality of learning.

Q: What can administrators and educators at HBCUs do and what can their counterparts at PWIs do to try and overcome the remaining gaps, the remaining discrepancies in values?

A: I feel that administrators and educators need to re-instill that the value is in receiving the college education, and not where you receive it from. Perception is reality on this subject. If tomorrow, ten former HBCU graduates became the CEO’s of ten fortune 100 companies, people would begin claiming that there is something that HBCU’s are doing that PWI’s aren’t. Too much weight is being put on where you are getting educated based on what people are doing with their education. Educator’s need to remind students of the reasons they attended college. Making sure that students are engaged and not only able to repeat information, but also apply it. The 4.0 does not guarantee that you will be more successful in life, regardless of where it is received. It does not guarantee wealth, health, or how you will be able to apply your knowledge to life situations.

It also becomes the responsibility of the student’s that attend HBCU’s who are doing well in their respective fields to be visible. We have to push the message that we are equivalent to those who graduate from other institutions. We must be vigilant in reminding students at HBCU’s that their degrees have worth and value. That Harvard, Princeton, and Yale are excellent schools based on the academic, societal achievements of their alumni and professors, not based on the devaluation of other institutions.

I conclude by saying that the pursuit of knowledge is a valiant one. It brings together people from all walks of life, different shapes and sizes. It should not matter if you choose to attend an Ivy League, HBCU, PWI, or Community College. Your GPA should not be a topic of debate because you got it “here” instead of “there”. The fact that you chose higher education is to be applauded and respected. To devalue that choice in any way is simply unacceptable.

I would like to thank George Johnson for sitting down to talk with us.

Read all of our posts about HBCUs by clicking here.