Teachers and Tech

Matthew Lynch published in EdTech & Innovation, Matthew Lynch

Educational Tech: What’s Next?

There is a lot of money tied up in educational technology. In 2012, $600 million was invested by venture firms into ed-tech startups. To put that in perspective, that is 400 percent more than what was invested in the same industry in 2002. It seems that a lot of faith is being placed in the technology that will soon arrive in K-12 and college classrooms and on campuses – but what is actually being created?

Not a whole lot, according to ed-tech industry insiders. Speaking to CNN, a senior financial advisor said that there are not many fresh ideas floating around ed-tech startups. He said:

“Do they have a product that’s actually a solution for someone’s needs, and will the decision makers recognize that it’s a problem? There are lots of gradebooks out there. Don’t tell me you’ve got the first digital gradebook, and also nobody is viewing that as a problem.”

To his point, it seems that most of the ed-tech “advancements” of the past decade have had more to do with utility than the actual learning process. Course management, online communication portals between educators and parents, and even continuing training for teachers have all seen some streamlining as a result of technology. Students can take courses online and that in and of itself is a major stride in individualized learning. Still, the concept of online learning is certainly not considered cutting edge anymore. What strides have been made in the actual process since it was first introduced?

For K-12, major course providers like K12 now offer more scheduled learning experiences where students are expected to be logged in to their courses at a certain time, and possibly even visible on a web cam, in order to get attendance credit. There are also many more course options than when online learning for K-12 students first emerged. K12 boasts 105 courses for high school students alone. But for $600 million – shouldn’t there be more?

Freemium models

Following the successful mobile gaming application business model, ed-tech companies are starting to offer free services with paid upcharges. Consider Candy Crush Saga way of doing business. Anyone with a smartphone, tablet or desktop Facebook access can download the game at no cost. As users progress through the addictive, sugar-laden levels, they are prompted to make small purchases (usually between 99 cents and $3) to gain access to higher levels, add more lives or buy level “boosters” to help their luck. But giving away a product for free? What sort of business sense does that make? In the case of Candy Crush, it has proven to be savvy indeed. The game’s owner King brought in $1.9 billion in revenue in 2013 and its initial public offering earlier this year was valued at $7 billion.

Ed-tech companies are taking notice. Online learning giant Coursera (with $85 million in venture financial support) is experimenting with free courses but a small fee for the certification at the end of the course. Udacity (backed by $20 million from investor Andreessen Horowitz) is looking into monetizing courses through sponsorship opportunities and programs that match employers with promising students. In both cases, the ed-tech companies are not asking for money upfront but instead getting students “hooked” on the offerings first. From a strictly knowledge standpoint, students are the beneficiaries because certificate or not, once learning has been attained it can’t be taken back. From a practical standpoint though, without proof of completed coursework, all the free education in the world won’t translate into better job opportunities or college admittance. So time will tell if the freemium approach to ed-tech offerings will prove as lucrative as other industries but it certainly has potential.

What would you like to see the $600 million in ed-tech investments create?

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Matthew Lynch published in EdTech & Innovation, Matthew Lynch

Early Learning, Environmental Lessons and STEM Prioritization: Trends in K-12 Education for 2014, Part III

This week I’ve been talking about the trends I foresee making a big impact in K-12 classrooms in 2014. Already I’ve looked at the BYOD movement, cloud technology, personalized learning, school branding and online learning as they relate to the coming year in K-12 education. Today I’m going to wrap up the series with three more trends on the 2014 horizon in classrooms across the country. I invite you to add in your thoughts and any other trends you feel should be on my list in the comment section.

My final three trends in K-12 education for 2014 are:

Early education emphasis: Optional preschool is quickly becoming a thing of the past. Research shows that students who start the formal education experience, even one year earlier than Kindergarten, fare better long term in their academic careers. Thirty eight states offer free, voluntary preschool learning programs and nearly 1.6 million low-income families receive assistance from the federal Child Care Development Fund to pursue early childhood education. That fund is just one portion of President Obama’s $75 billion plan to expand early childhood learning in order to give American student a stronger foundation going into Kindergarten. I expect that in the next decade, our terminology will change from K-12 to PK-12 when we talk about student benchmarks. This year, more states will lobby for pre-K funding and more families, from low- to high-income, will seek out early learning options to set their kids up for academic success.

Outdoor/environmental learning: In short, more schools are looking for ways to get students and teachers outside. We are in an era of experiential learning, so environmental education fits the bill for many students. Lessons in this field teach children an appreciation of the earth and of its resources that the human population is quickly depleting. A better, hands-on understanding of nature also helps with science comprehension and gives students practical learning experiences.
Research has also found that teaching outside, even for short stints, improves student attitudes, attendance and overall health. In many schools teachers have always had the freedom to take students outside if they deemed it lesson-appropriate. Look for more official outdoor-teaching policies in the coming year, though, that encourage teachers to incorporate outdoor and environmental learning in all subjects.

Strengthening STEM education: A greater focus on science, technology, engineering and math (STEM) learning has been a “trend” for at least the better part of a decade. Still, there are so many areas for improvement of STEM learning processes in K-12 classrooms and 2014 will see strides toward better delivery of these subjects to all students. This is another area where President Obama has weighed in, calling for more emphasis on STEM learning that is reflected in federal education spending.

Specifically, teachers are looking for innovative ways to deliver STEM material (mobile technology is just one way, virtual science labs are another) and more stringent benchmarks are being created at the local, state and federal level. It is no longer enough for American students to just get by in comparison to each other in STEM subjects; global competition is proving that students in the U.S. need more focus in these subjects to lead the worldwide marketplace as adults. This year, expect teachers as early as pre-K to start putting as much emphasis on STEM learning as reading and letter formation.

There is so much to look forward to in the 2014 calendar year when it comes to K-12 classrooms. These trends are just a sampling of what educators will seek out to better prepare students for the rest of their academic careers and for lifelong success.

What trends for 2014 in K-12 education would you add to my list?

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