Andre Harrell, a trailblazer in the music industry, is an essential figure for students to study when learning about the history and impact of music executives. As the founder of Uptown Records and mentor to numerous successful artists, it is crucial for educators to incorporate lessons about his achievements and influence within their curriculum. In this article, we shall explore some key points and activities that will help teachers impart valuable knowledge about Andre Harrell and his contributions to the music world.
1. Early life of Andre Harrell:
Begin the lesson with an introduction to Andre Harrell’s background, discussing his upbringing in the Bronx during the 60s and 70s, as well as his early passion for music. Highlight his initial involvement as half of the rap duo Dr. Jeckyll & Mr. Hyde and how it shaped his understanding of the budding hip-hop scene.
2. The foundation of Uptown Records:
Explain how Harrell founded Uptown Records in 1986 after working at Def Jam Recordings. Discuss the label’s focus on merging hip-hop beats with R&B vocals, subsequently creating a unique sound known as ‘New Jack Swing.’ Also provide examples of prominent artists signed by Uptown Records, such as Heavy D & The Boyz, Mary J. Blige, Guy, Al B., and Jodeci.
3. Mentoring Sean “Diddy” Combs:
Emphasize Harrell’s role in mentoring Sean “Diddy” Combs when he was an intern at Uptown Records, ultimately leading to Combs’ rise in the industry. Discuss their working relationship and how it led to successful collaborations involving artists like Jodeci, Mary J. Blige, and Christopher Williams.
4. Expansion into film and television:
Examine Andre Harrell’s ambitious push to branch out by establishing Uptown Entertainment, which focused on producing film and television projects. Provide examples such as the production of the movie ‘Strictly Business’ (1991) and television show ‘New York Undercover’ (1994-1998).
5. Harrell’s later work and continued influence:
Discuss Harrell’s continued influence in the music business after leaving Uptown Records, including his tenure as CEO of Motown Records, the launch of Nu America Records, and his role as Vice Chairman of REVOLT Media & TV. Share how he continued to discover and support new talent until his passing in 2020.
Classroom Activities:
1. Analyze Andre Harrell’s leadership style:
Have students research and discuss Harrell’s leadership style, drawing parallels to other successful executives in various industries.
2. Curate a playlist:
Divide students into groups and task them with creating a playlist representative of Uptown Records’ golden era by using multiple sources like Spotify or YouTube.
3. Prepare a timeline:
Encourage students to construct a timeline highlighting Andre Harrell’s key achievements throughout his career.
By incorporating these teaching points and activities, educators can provide a comprehensive lesson plan that will not only enlighten students about Andre Harrell but also inspire them to appreciate the influential figures behind music industry icons.
