Introduction
In the era of technology and the internet, online platforms such as YouTube have gained immense popularity, particularly among young generations. As educators, it is our responsibility to keep up with the evolving digital landscape and incorporate relevant content into our teaching methods. An interesting way to leverage students’ interest in YouTube is by discussing the most viewed videos on the platform. This article provides guidelines on teaching students about the most viewed YouTube videos and why studying this phenomenon can be both educational and engaging.
1. Start with the history of YouTube
Begin by giving students an overview of the history of YouTube, launched in 2005 by three former PayPal employees. Discuss its rapid growth and how it has become a significant platform for content creators, viewers, and advertisers globally.
2. Introduce the concept of “viral videos”
Explain that viral videos are those that rapidly gain popularity through internet sharing, usually via social media platforms. Highlight how virality plays a massive role in making a video one of the most viewed on YouTube.
3. Showcase examples of the most viewed YouTube videos
Present some examples of the current most viewed videos on YouTube, which include music videos, nursery rhymes, and short films. Encourage students to analyze and dissect what makes these videos so popular among audiences all over the world.
4. Discuss common characteristics
After showcasing examples, engage students in a discussion about common characteristics shared by these highly viewed videos. Some potential attributes include catchy music or tunes, relatable themes or stories, appealing visuals, or memorable characters.
5. Explore cultural implications
Educate students on how some of the most viewed videos depict different cultural backgrounds and global perspectives. Consider discussing how these factors contribute to their popularity while providing opportunities for cross-cultural understanding.
6. Analyze marketing strategies
Discuss with students how many successful YouTube channels employ effective marketing strategies to grow their viewership. Talk about influencer collaborations, social media promotion, and sponsorship deals as some possible tactics used by content creators to achieve viral success.
7. Encourage creativity and critical thinking
Organize activities that spark students’ creativity and critical thinking around the topic of most viewed YouTube videos. For example, have them create their own short video or music clip with the potential to go viral, catering to a specific target audience.
8. Assess the impact on society
Engage students in debates surrounding the influence of YouTube videos on society, highlighting both positive and negative aspects. Topics might include how social media platforms foster communication and connections, as well as potential consequences like addiction or cyberbullying.
9. Discuss future trends
Close the topic by speculating on future trends in digital media consumption. Discuss students’ predictions regarding YouTube’s role over time, considering factors such as emerging technologies, evolving user preferences, and new content formats.
Conclusion
Teaching students about the most viewed YouTube videos can provide an engaging opportunity for young learners to think critically about various aspects of modern culture and digital media. By exploring the popularity of these videos and understanding what makes them so appealing, educators can instill valuable lessons about creativity, marketing strategies, cultural understanding, societal impact, and future trends in the digital world.
