Teaching Students About the History of Kellogg

As teachers, it’s essential to encourage students to explore history beyond the traditional curriculum. One such topic is the history of Kellogg – an American food manufacturing company. Learning about Kellogg’s history can encourage critical thinking, context building, and improve a student’s perspective on the world of business.

Kellogg company was founded in 1906 as a producer of corn flakes by two brothers, John Kellogg and Will Kellogg. John Kellogg was a physician and a member of the Seventh-day Adventist Church, which promoted dietary reform. Will Kellogg, on the other hand, was an entrepreneur, and the two brothers worked together to create a healthy and nutritious breakfast cereal.

Although Kellogg is now a household name, it was not always a golden success story. The Kellogg brothers’ business partnership ultimately dissolved due to their conflicting personalities and management styles, and the company struggled to keep up with competitors in the 1930s.

However, the Kellogg Company eventually transformed its marketing strategy by introducing mascots, cartoon characters like Tony the Tiger, and using celebrity endorsements to improve public perception. In post-war America, Kellogg became a dominant food manufacturing company, expanding into various markets, and becoming a prime example of American capitalism.

Today, Kellogg Company is recognized worldwide, comprising 19 factories and distribution centers and doing business in more than 180 countries. While the company has continued to thrive financially, it has worked towards sustainable and eco-friendly practices, creating a better future for the next generation.

Teaching Students about the history of Kellogg Company enables them to explore several themes, including entrepreneurship, industrialization, advertising, environmentalism, and more. Moreover, studying Kellogg’s history can help students analyze how various factors, including technology, competition, culture, and consumer behavior, shape the business world.

In conclusion, as a teacher, it’s our responsibility to educate students to think about the world around them critically, encourage them to become global-minded individuals and provide them with the skills they need to make informed decisions. Learning about Kellogg’s history is not just a history lesson; it can inspire students to think about how businesses can affect the world around them and how they can contribute to creating a better future.

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