What Is Programmatic Accreditation?

Programmatic accreditation is a process by which organizations can demonstrate their compliance with certain standards and requirements set forth by accrediting organizations. This process provides assurance to consumers and businesses that the programmatic advertising they encounter is quality and compliant with applicable laws and regulations.

A programmatic accreditation body, such as the American Association of Advertising Agencies (AAAA), establishes standards and requirements that accredited programs must meet. Often, these standards are based on best practices determined by the industry.

To be accredited, a program must meet the standards and requirements set forth by the accrediting organization. In addition, the program must demonstrate that it is operating and compliant with all applicable laws and regulations.

Once a program has been accredited, it is eligible to participate in the accreditation program. This allows the program to share its best practices with other accredited programs and receive feedback and guidance from the accrediting organization.

Programmatic accreditation is an important tool for ensuring the quality of programmatic advertising. It helps to ensure that the advertising being delivered is compliant with applicable laws and regulations and that the programs responsible for delivering the advertising are of high quality.

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