The reinforcement theory of motivation states that behaviors are reinforced when they lead to the receipt of pleasant stimuli or the avoidance of unpleasant stimuli. The theory is based on the idea that motivation is a function of the reinforcement that occurs during behavior.
The reinforcement theory of motivation can be applied to a variety of behaviors, including those that are instinctive and those that are learned. The theory can also be applied to both animals and humans.
The reinforcement theory of motivation was developed by psychologist B. F. Skinner (1904-1990).
Skinner believed that humans are primarily motivated by the reinforcement that occurs as a result of their behavior. He Accordingly developed a theory of behavior that is based on the idea that behavior is shaped by the reinforcement that is received.
The reinforcement theory of motivation can be divided into three basic principles. The first principle is called the principle of operant conditioning. This principle states that the behavior of an animal or human is controlled by the rewards (pleasant or unpleasant stimuli) that are presented as a result of that behavior.
The second principle is called the principle of instrumental conditioning. This principle states that the behavior of an animal or human is controlled by the rewards (pleasant or unpleasant stimuli) that are presented as a means of achieving some other goal.
The third principle is called the principle of pleasure and pain. This principle states that the behavior of an animal or human is controlled by the pleasure or pain that is experienced as a result of that behavior.
