What To Include in a Strategic Business Plan

A strategic business plan outlines the long-term goals of a company and how it will achieve them. It should be comprehensive, covering all aspects of the business, and include forecasts for key areas such as revenue and expense growth, market share, and customer growth.

A strategic business plan should be tailored to the specific needs of the company, but there are some key elements that should be included in all plans. These should include the company’s description of the following:

  • mission and vision
  • product or services
  • competitive landscape
  • marketing strategy
  • financial forecast
  • organizational structure
  • human resources strategy
  • infrastructure
  • legal and regulatory environment
  • infrastructure and security
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