Teachers

The trendy classroom management strategy you should never use

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do not necessarily reflect the official opinion of The Edvocate or Dr. Matthew Lynch.**

A guest post by Michael Linsin

There is a lot of bad classroom management information out there.

Now more than ever.

Not a month goes by that we don’t hear of another irresponsible method being promoted.

We hope to list our top ten worst strategies in a future article, but today we’d like to cover one in particular that is gaining considerable traction.

It’s a strategy that both surprises us here at SCM and leaves us dismayed anyone would think it’s a good idea.

Yet, it’s actually being encouraged in many school districts.

It’s a close cousin of the “caught being good” strategy, which we also don’t recommend, but is far more damaging to the targeted student.

The way it works, in a nutshell, is that when you notice a student misbehaving, you would first approach them so they’re aware of your presence. Then, instead of confronting them directly, you would . . .

Praise the students around them.

That’s right. You wouldn’t say a word to the offending student, but instead gushingly tell the students near them how well they’re doing.

“Wow, I love how you’re working, Ana!”

“You too, Javier. Way to go!”

“Emily is also working beautifully.”

You would give the students within proximity of the misbehaving student an enthusiastic pat on the back for not misbehaving.

The idea, in theory, is that the targeted student would see their tablemates receiving praise, and thus they too would begin behaving properly.

They too would desire your praise. They too would seek to be recognized for doingwhat they’re supposed to do.

Setting aside the troubling and bar-lowering message you’re sending to the entire class by offering false praise—which you can read about in Dream Class—the strategy attempts to manipulate or fool the offending student into better behavior.

It’s the classroom management version of a magician’s sleight of hand. But it’s cruel and dishonest and doesn’t help the student actually change their behavior.

It offers no helpful feedback, no meaningful lesson, and no opportunity to reflect on their misbehavior.

Although it may work in the moment—which is why proponents of the strategy are quick to cite its “research based” credentials—it will quickly weaken over time and train every student in the class to become extrinsically motivated.

It will make difficult students less inclined to get back on track in the future and turn your classroom into a petri dish of neediness, dependency, and underachievement.

So what should you do instead?

Well, first imagine yourself on the receiving end of such a strategy. How would it make you feel? How would you feel about a teacher effusively praising everyone around you while you’re being ignored?

Is this someone you would trust or admire? Of course not.

Like your students, you too appreciate a straight shooter. You too appreciate a teacher who tells the truth rather than tries to manipulate you, toy with your emotions, or underhandedly bend you to their will.

Being a leader students look up to and want to behave for isn’t so difficult. Have a classroom management plan that clearly lays out the rules and consequences of the class.

Hold all students equally accountable by letting them know exactly how they’re misbehaving (feedback) and what the consequence is.

Follow through. Be a person of your word. Do what you say you will.

Sadly, most difficult students have been on the receiving end of an endless procession of strategies that attempt to appease, manipulate, and deceive them into better behavior—which only makes them worse.

What they really need is your honesty. They need your truth and forgiveness. They need your accountability, your leadership, and your consistency.

They need your praise based on genuine achievement. The kind of praise that is real and heartfelt. The kind of praise that uplifts and informs.

That stirs internal motivational engines.

That matters now and forever.

PS – If you’re a principal and would like to improve recess behavior, click here.

Also, if you haven’t done so already, please join us. It’s free! Click here and begin receiving classroom management articles like this one in your email box every week.

This post originally appeared on smarclassroommanagement.com, and was republished with permission

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Michael Linsin is the founder of Smart Classroom Management, the top classroom management blog in the world with more than 60,000 subscribers.He has taught every grade level from kindergarten to eighth grade over the past 24 years, and is the author of three bestselling books about classroom managementHe holds teaching credentials in Elementary Education, English, and Physical Education.

Ask An Expert: Should Teachers Give Spelling Tests?

Question: Should students be given weekly spelling tests? Rebecca S.

Answer:  First of all, thank you for your question. Weekly spelling tests are a time-honored tradition in American elementary schools. For quite some time now, however, schools across the U.S. have elected to cut them out of their curriculum. Why? Because many education experts, like me, believe that they only test student’s short-term memory and do not assist students in gaining spelling mastery.

Over the last decade or so, many districts have elected to use a method called “word study,” which focuses on patterns instead of rote memorization. Word study is based on phonics, spelling and vocabulary and teaches students to examine, recognize and comprehend the patterns in words. An understanding of these patterns helps students master spelling more effectively.

During word study instruction, students engage in challenging and motivational activities instead of simply memorizing a set of words. In order to become literate, students need hands-on practice with dissecting and rearranging word elements in a manner that permits them to generalize learning from remote, individual examples to entire clusters of words that are spelled the same way. In itself, word study is not a panacea, as there are exceptions to every rule. Students can, however, learn invaluable strategies that teach them how to read, write and spell words.

Word study also teaches students how to examine words so they can construct a deep understanding of how written words function.

Even though many educators and parents are totally against abandoning weekly spelling tests, it is my professional opinion that alternative methods of spelling instruction, such as word study, are more viable. If you are an educator who is still giving traditional spelling tests, I strongly urge you to give word study a try — not because I said so, but because it will provide your students with balanced literacy instruction and exponentially increase their ability to read, write and spell.

Spend less time searching for classroom resources

A teacher’s job does not end when the school bell rings. From grading papers and prepping classroom materials, to creating lesson plans and seeking out professional development opportunities, to say that educators have a lot on their plate would be an understatement.

Finding classroom resources and quality training has been an even more arduous task with the adoption of the Common Core State Standards. According to a report from the Center on Education Policy, a majority of educators are creating new curricula independently—more than two-thirds of districts reported that their teachers were designing their own curricula to meet the new standards.

This has left many teachers looking for tools that can help them find high quality lesson plans, worksheets and other resources to aid their instruction. The process of sifting through irrelevant content can be a drain on educators, who are often spending their own money on classroom materials and resources. Educators need an effective and affordable way to find peer-reviewed content so they can spend less time searching and more time focused on the classroom.

Unlimited Resources, On-Demand

Teachwise Inspire, a new online platform for educators, can most easily be described as the “Netflix” of teaching resources. For a low monthly subscription, members gain access to unlimited, on-demand classroom and professional development resources, eliminating the potential for buyer’s remorse.

The online tool currently includes 28,000 teacher-reviewed, teacher-approved K-12 resources that are aligned to the Common Core and connected to curriculum goals. Content is curated in partnership with Lesson Planet based on their rigorous review criteria. The platform allows users to easily search for resources by subject area, grade level, and specific standard-alignment so they can find exactly what they are looking for. Members also have the ability to rate and review resources, making it easy to see how other educators are using the resources in their own classrooms.

There are also professional development videos and coursework for teachers, with topics ranging from behavior management to implementing new teaching strategies.

Save Time and Money

Teachers spend too much time and money finding resources to use in the classroom. Teachwise Inspire is an affordable tool that can give educators back some of that time, allowing them to focus on their number one priority—students.

Basic membership is available at a monthly cost of $7.99, and for a limited time is available for a seven-day free trial.  To sign up for the free trial, educators can visit inspire.teachwise.com.

Read all of our posts about EdTech and Innovation by clicking here. 

Listening, not testing, will improve children’s vocabulary

James Law, Newcastle University

Every few months a story appears about the declining speech and language skills of children arriving in primary school. The epithet “the daily grunt” was invented by one newspaper to capture the lack of communication between parent and child, implying it caused poor communication skills and a lack of “school readiness”.

Now a new report by the UK school regulator Ofsted – its first on the early years – has called for children to start school at two years old, in part to help those from lower-income backgrounds who arrive at primary school with poor reading and speech.

While we may actively teach our children to read, oral language skills (the ability to learn words, form sentences and to communicate abstract ideas) is a defining human characteristic and, of these, it is vocabulary which is the pivotal skill. Children grow up acquiring these skills driven by, in Canadian telly-don Stephen Pinker’s words an “instinct” for language.

Recent evidence from twin studies suggests that language skills become increasingly heritable as the child moves through middle school, stressing the import role that the environment plays in the early years.

Yet there has been an abiding concern that some children are simply not speaking enough to access the national curriculum, the inference being that they are not being talked to enough.
But how would we really know there was a problem?

When vocabulary develops

To start addressing this question we have to look at the whole population rather than focusing on the most extreme cases. Fortunately the UK’s Millennium Cohort Study allows us to do just this. The graph below compares the vocabulary skills of thousands of five year olds, across five different social groups, measured by what is known as the index of multiple deprivation.

The vocabulary of five-year-old children in England. Save the Children

The graph tells us two things. First, vocabulary skills do differ markedly from one social group to another. Children from more disadvantaged groups recognise and name fewer pictures than those from higher groups. Second, and perhaps more importantly, there are lots of children in each group who have difficulties learning vocabulary. Unfortunately, we can’t say whether this pattern has changed over the decades without repeating the same assessment on different cohorts of children across time.

But how important is vocabulary at school entry? Parents often say that if they ask their GP whether they should be worried about how much their child is talking they are told that he or she will “grow out of it”.

In another study we followed 18,000 children born in 1970 until they were in their early thirties. Rather to our surprise we found that children with restricted vocabulary at five years old were more likely to be poor readers as adults, have more mental health problems and have lower employment rates.

This does not mean that everyone who had poor vocabulary aged five had difficulties later on, just that their risk was higher. There were all sorts of variables that contributed to this prediction but social factors were always in the mix. What is more, there is plenty of data to suggest that the difference between children from higher and lower social groups widens over time.

Creating the right environment

It is tempting to jump to conclusions and say poor speech in young children is simply a matter of parents not talking to their children in a way that encourages language. This is the position taken in the often-quoted 1995 book by Hart and Risley in which they studied 42 children. Their solution is essentially paternalistic – intensive daycare from very early on for the most disadvantaged groups.

A more positive approach is to support both children and parents through awareness, careful observation and the fostering of these early language skills – both in terms of expression and comprehension – from birth. This creates the right environment for language learning rather than simply providing instruction.

Sure Start and Children’s Centres in the UK have played a critical role in doing this. And there will be more opportunities for schools as the pupil premium in the UK – extra money schools get for disadvantaged children – starts to be paid in early years settings. It is important that this type of work should begin long before children reach compulsory schooling.

Clearly children who do not communicate well are vulnerable for all sorts of reasons. There are risks associated with relatively weak early oral language skills but children are immensely resilient and there are many things that can be done to promote these early skills.

But we need to be careful that our expectations are not driven by the pressure to formalise the child’s educational experience. We know that early years settings and primary schools are immensely variable as to how well they support communication. The solution is less about structure than following relatively simple guidance and improving the interaction in class.

It is certainly not about doing more testing – something the government is determined to introduce for younger children. If we demand conformity from young children, immaturities can be seen as “problems” – as with behaviour so as with oral language.

Oral language skills are important in their own right but also because they are critical precursors to inclusion in school and elsewhere. We know that children are active learners. This is not just about the instruction they receive but the environment they are in at home and in school. This means encouraging oral language skills in young children is everyone’s job.

The Conversation

James Law, Professor of Speech & Language Sciences, Newcastle University

This article was originally published on The Conversation. Read the original article.

Study: Retention rates dropping dramatically

The rates of retention, or “holding back” students, has dropped drastically since 1995, according to a new study from the American Educational Research Association. From 1995 to 2005, grade retention was at 3 percent but has dropped to just 1.5 percent between 2005 and 2010. Though the study reveals numbers it does not present a definitive answer as to “why” these retention numbers are dropping, and so significantly.

What makes the numbers even more interesting is the fact that since the early 1990s, the idea of “social promotion” (or allowing kids to go to the next grade even if they were not up to par academically) has been shunned among educators. As a result, retention should be going up, not down — but there are some realities that come into play that may not be evident in the cut-and-dry data of this report.

For one thing, school districts that may have started to hold back more students in the early 1990s, for example, may have soon seen how expensive that tactic actually was and may have unofficially reversed those policies. Perhaps that’s a cynical look but as someone who has taught in a public school system with many at-risk students, I can see it happening.

There could also be a more positive reason why these numbers are dropping and it could relate to earlier detection of academic issues — and earlier confrontation of those problems. Instead of waiting until the end of the year to have a child repeat a grade, schools are targeting students during the year with customized learning plans and programs to meet their weaknesses in the moment.

The drop in retention rates is likely a combination of both things and likely a few others thrown in there. It will be interesting to see how these retention numbers fare in the coming years as Common Core and PARCC testing is implemented throughout the country.

Hearing is Believing

By Dale Mann, Ph.D.

It’s no secret that teachers do a lot of talking in class. Since Ned Flanders’ documentation of classroom talk beginning in the 1960s, it has been widely understood that teachers talk about 80% of the time in a classroom for lower-achieving students and 55% of the time during classes for higher-achieving students. Flanders’ work can be summarized in the “rule of two-thirds”: during about two-thirds of the time in a classroom, someone is talking. Next, the chances are two out of three that the person talking is the teacher. Finally, when the teacher is talking, two-thirds of the time she will be lecturing, giving directions, and controlling students.

But there is a big gap between teachers talking and students hearing. Between the air conditioner, the bare floors, the traffic outside, the classes passing in the hallway, the whirring of laptops, and kids murmuring, the average classroom can reach 55 to 75 decibels of ambient sound, depending on grade level. Most of the time, teachers strain to close that gap by talking more loudly, but consider that a jet engine from 75 feet away is 140 decibels. To be heard by all children in an ordinary early-grades classroom, a teacher would have to project at half the volume of a jet engine, all day long, every day.

Also, the farther sound travels, the less intelligible it is. That means that the farther students are from the teacher, the more of the message that is lost. The research department of the Dade Public Schools in Florida puts the price paid by students in the back of the class as follows: “…(S)tudents sitting in the back of the class…may miss up to 30% of what their teacher says…” That’s like being absent from an hour and half of instruction during each five-hour instructional day.

To see how Lightspeed Technologies’ Flexcat classroom audio system could help address these issues, Interactive Inc. undertook a yearlong quantitative-qualitative analysis of nationally distributed groups of Flexcat users at all levels of K-12 schooling. The quantitative data came from self-reports and from extensive on-site observations and interviews with K-12 teachers in urban, suburban, and rural districts around the country.

A classroom installation of Flexcat looks something like the following: There is a speaker seven feet up on a bookcase and it projects “all-call” volume. Each small-group table for students has a pod that serves as both a speaker and a microphone. The pods are battery operated and last all day on a single charge. The sound from the pod in the middle of a small group is remarkably localized with unambiguous, unavoidable clarity. The teacher’s messages to one pod are not audible to students in other groups.

How Flexcat Helped Teachers

The average teacher we spoke with used Flexcat to monitor students five times a day. A majority of the responding teachers concluded that using the tool had made some positive difference with their “hard-to-reach, hard-to-teach students,” while two-thirds of the teachers said they used Flexcat both to check on-task behavior and to confirm the quality of student work.

Two-thirds of the teacher respondents thought that, “The on-task behavior of my students has increased since I started using Flexcat.” And, as one teacher said, “When I see a group that’s off-task, that’s where I put the pod.” Two-thirds of the teachers we interviewed agreed that “management of multiple small groups is more efficient with Flexcat” and that Flexcat made project-based learning more feasible.

Nine out of 10 teachers concluded that students were more likely to stay on task if they knew their teacher was watching and listening. Perhaps most powerfully, 100% of the teachers agreed that they were “better able to catch students doing good” by using the pods to listen in to small group activities.

The fact that the pods allow teachers to listen in to student conversations makes Flexcat, as one teacher put it, “A window into their brain that you don’t get from paper and pencil. Or from a standardized test. What, really, does a ‘B’ tell me? If I can listen to their logic and their train of thought, then I know where they went wrong and right.”

Dale Mann, Ph.D., is professor emeritus at Columbia University (Teachers College and the School for International & Public Affairs) and managing director of Interactive, Inc. Since 1985, he has concentrated in developing and evaluating the gains from e-learning, a field in which Dr. Mann has been identified as one of America’s ten most influential leaders. Want to follow Lightspeed or Interactive Inc. on Twitter? Follow them @lightspeedtek and @interactiveinc.

 

 

Schools are struggling to recruit teachers, survey finds

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do not necessarily reflect the official opinion of The Edvocate or Dr. Matthew Lynch.**

A guest post from VoicED

A recent survey, published by the National Association of Head Teachers, has discovered that approximately 64 per cent of schools leaders are findings recruitment for teachers difficult, especially in core subjects such as English and maths.

The survey also uncovered that around 1 in 3 school leaders felt that newly qualified teachers (NQTs), working at their school, were not prepared for the classroom, with reports of NQTs finding controlling classes hard, as well as not being knowledgeable enough in some subjects.

The findings come at a time of increasing concern about the crisis in hiring and retaining school staff.

Of the 1,000 members of the National Association of Head Teachers surveyed, 61.8 per cent claimed that they had faced difficulty finding senior teachers, on the upper pay scale.

40.5 per cent claimed that a lack of talent was the main factor in struggling to recruit teachers, whilst 41.4 per cent said that the main reason was the low quality candidates applying for their positions.

When looking at which subjects are hard to recruit for, the survey found that 40 per cent of the head teachers in the survey were finding it hard to recruit maths teachers, whilst 32 per cent were finding recruiting for English teachers hard.

The survey also discovered that around 33 per cent considered the NQTs at their school to be unprepared for working at a school. Of the 33 per cent who said this, 73 per cent said that this was due to them not being able to manage a classroom.

Also, 58 per cent said that it was because the NQTs lacked subject knowledge and 56 per cent said that it was because they did not understand teaching, learning and child development enough.

53 per cent said that the NQTs were not able to analyse and use data and 50 per cent said that they were not good enough at lesson planning.

Louis Coiffait of the National Association of Head Teachers said of the survey findings:

“It’s time to be frank; we’re facing a recruitment crisis at all stages of the education system. Until we address it at each of those stages, there’s no chance that we’ll have the quantity or quality of head teachers we need in the future.”

The findings were released just a fortnight after a teaching union warned that 2 in 5 teachers are not in the classroom a year of qualifying.

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The VoicED Community is a place for education professionals to share their opinions about topics spanning the entirety of the education sphere – from the curriculum to new resources, and from remuneration to SEN support. This piece originally published on VoicED.org.uk and is republished here with permission.

Parents can’t answer everything children ask about science – and that’s OK

Carol Davenport, Northumbria University, Newcastle

If a child asked you how close an astronaut can get to the sun, the chances are you’d need a moment – or perhaps a search engine – to figure it out. Anyone who has spent some time with young children know that they ask “why?” – a lot. Children have a curiosity about the world that leads them to question almost everything around them.

Unfortunately their parents typically don’t. A recent survey of 1,000 parents found that 83% of them couldn’t answer simple school science questions. While this may seem concerning, what’s more worrying is that 63% admitted to making up answers so that they didn’t have to admit to not knowing. So what should you do if you don’t know the answer?

The Institution of Engineering and Technology, which carried out the survey, and parenting website Mumsnet recently held a Twitter party with the hashtag #AskTheEngineers. Parents were asked to tweet questions that their children had asked, and then a team of engineers would tweet back answers. You can have a look at some of the questions below. Could you answer them?

  • How does gravity work? And what would happen without it?
  • Why do beavers build dams?
  • Why can’t we hear dog whistles?
  • How do stars stay in the sky?
  • How do onions make your eyes water?
  • Why do power stations have so much smoke coming out of them?
  • If light comes from the sun, where does dark come from?

Many primary schools put on after-school sessions for parents explaining how they can support their children with English and Maths. Parental support is known to be an important factor in how well a child does in school, so by equipping parents with the confidence to help their children, schools are aiming to improve the achievement of their pupils.

However, very few primary schools provide similar support in science. And, as the survey shows, this is an area that many parents feel unable to answer when their asked by their child.

Science isn’t about right and wrong

But do parents need to know all the answers? The questions posed to #AskTheEngineers cover a huge range of science and engineering topics – some not even taught at school. They also include questions that science doesn’t yet fully know the answer to (how does gravity work?) as well as questions that are more philosophical in nature (what is dark?). For that reason, I don’t think it makes sense to expect parents to know it all.

Parent and child thinking about science together.
Think Physics, Author provided

In fact, it’s far more important that parents feel confident in saying “I don’t know, let’s see if we can find out”. Many people who finished their science education at the age of 16 have gained the impression that science is about knowing the right answers because this is how they experienced science up to that point.

However, successful science involves not knowing the answer, but being willing to ask questions, just like children do. By admitting that they don’t know the answer and then searching for the answer, parents are modelling good practice to their children – supporting them in their educational development. There are many great websites that aim to communicate science to a general audience, including BBC iWonder, The Naked Scientists, or the Royal Institution ExpeRImental films.

I’m involved in the Think Physics project at Northumbria University, which is currently working with parents to increase their confidence in talking about science with their children. We have developed a five-week after-school club called “Science for Families”, which we are running with partner local authorities. Children, and their parents, come along to each session and together learn about different topics in science through hands on experiments using everyday objects.

The key aim of the sessions is to show parents that science is all about asking questions and exploring phenomena to find the answers. We aren’t aiming to “teach” parents the science topics that their children will be learning about, rather we are aiming to give them confidence to have conversations with their children about science.

Recent research has emphasised the importance of parents in children’s career choices, showing that parents who are comfortable talking about science are more likely to encourage their children into careers which involve science. So if you’re stuck with an inquisitive child or two at home, just embrace their curiosity and learn with them.

So how close is it possible for astronauts to get to the sun? The engineers at the Twitter party replied that satellites can get even closer than Mercury, which is the closest planet, but they get very hot. However, it takes years and years to get there, so we haven’t sent any astronauts yet. You can view more of the engineers’ answers here.

The Conversation

Carol Davenport, Director, Think Physics, Faculty of Engineering and Environment, Northumbria University, Newcastle

This article was originally published on The Conversation. Read the original article.

How Mentorship Can Help Teachers Succeed

Just like having good mentors is important to student teaching, as newly hired educator, having a mentor at your school is incredibly important, too. Mentor teachers can provide invaluable help to new teachers. Mentors are experienced, patient, knowledgeable veteran teachers who are selected and trained to guide new teachers. These mentors assist new teachers to adapt to the school culture and norms, which include official and nonofficial norms, and school or district-specific norms. They will also guide the new teachers with curriculum, teaching strategies, successful scheduling, and communication skills. They can supervise you and provide you with suggestions on improvements that you can make. New teachers can turn to their mentors for support when times are tough and seek advice. In many programs, mentors are responsible for new teacher assessments, and mentors can suggest training for teachers to improve performance. Successful mentorship programs don’t end there and also guide new teachers in choosing professional workshop opportunities.

Mentors Know The Ropes
Mentors can help you with recognizing which files from the principal get the highest priority and which administrator has the most power in evaluation, and they may offer you helpful inside information (e.g., the room where the best projector is located).

Mentors Help Keep You On Track
Not all schools have such programs, and in those schools, new teachers may have “tele-mentor” and “e-mentor” support programs over the Internet. If those options aren’t available, and you’d like to have a mentor teacher, you can always look for an unofficial one, or find support from several other teachers in the school. Research shows that first-year teachers who’ve had the support of a mentor develop better classroom management skills, stay in the teaching profession longer, and maintain their initial enthusiasm longer.

Mentors Know What You’re Talking About
True mentors are patient listeners and good guides. They provide thoughtful advice based on their years of experience. They can help prepare new teachers for formal evaluations. They understand how to provide support to new teachers learning the expectations of the field. You’ll find that as a new teacher, you’ll benefit from soliciting feedback from your mentor as a way to improve your teaching. When you receive feedback:

  • Focus on what is being said rather than how it is said.
  • Focus on feedback as information rather than as criticism.
  • Concentrate on receiving the new information rather than defending the old.
  • Probe for specifics rather than accept generalities.
  • Focus on clarifying what has been said by summarizing the main points to the satisfaction of all 
parties.

Be proactive about seeking out your mentor and engaging yourself in the professional relationship. Be thoughtful, be respectful, and be sure to remember to express your thanks!

Top 4 Group Influences in Public Education Part III: Businesses

There are many external influences that impact public education. In this series the top four will be reviewed including the influence of professional education organizations, the involvement of parents, the businesses, and the federal government and court systems. For this part the influence of businesses will be discussed to reveal their direct impact on public education.

Since the 1980s, large corporations have formed the vanguard in improving public education, a movement stemming ostensibly from a concern that schools are not graduating students with the skills and knowledge necessary to be effective members of the workforce. This has led to the formation of more than 100,000 business/educational partnerships since 1983, with companies becoming both the strongest supporters and the greatest critics of the educational system. The CEOs of several large corporations, including the giants IBM, Apple, and Coca-Cola, have advocated for educational improvement at the highest levels of government and since the early 1980s have donated millions of dollars to revamp public education.

The Business Roundtable is one example of the corporate world’s attempts to reform education. The Roundtable is an association of CEOs from several major companies who advocate improvements in education that will raise the standards, skills, and knowledge of basic education, to ensure that education will meet the requirements of the burgeoning workforce.

Some have criticized businesses’ intrusion into education, fearing that schools and students may be intentionally molded to meet certain business requirements, while being subjected to the unbridled influence of corporate advertising. Business leaders refute these claims, stating that they are compelled to spend billions of dollars annually on remedial education for their workers, in order to bring their workforce up to standard and to maintain their competitive edge in the world’s markets. They argue that channeling funds into the education system may lessen the need for corrective education later in life. Some opponents of businesses’ involvement in schools point out that the purchasing power of school-age children, estimated to be in the range of $500 billion per year, is the incentive that drives businesses to approach schools by offering gifts of products or services to teachers and students. Others are opposed to the exclusive contracts that some companies, such as Pepsi or Coca-Cola, impose on schools. To receive extra funds from the business provider, schools agree to sell the businesses’ product exclusively, which in effect promotes brand loyalty in young consumers.

Businesses have also influenced education by promoting the privatization of public schools, whereby certain schools are no longer administered by the local school board but are under the management of private enterprise. Some school districts have hired companies, such as Edison Schools or Sylvan Learning, Inc., to administer schools, with the expectation that student grades will improve on assessment measures. Some claim that private corporations can more efficiently and effectively manage school administration, at a lower cost. Opponents of this design, most notably teacher’s associations, claim that the welfare of students, often evidenced by the hiring of inexperienced or nonlicensed teachers, may be secondary to the company’s desire to make a profit. In reality, the privatization movement has led to smaller teacher–student ratios and to greater access to various materials and devices, although definitive results about improvement in academic achievement remain unproven.
Businesses influence what occurs in the classroom, in ways that are, at times, less than subtle. The role of businesses in education should never be underestimated. Just as education is important to the local community, businesses near the school district are also beneficial to the success of students and community. Businesses are only one type of influence, hence continue to read about the top four influences on public education.