Higher Education

What Higher Ed Recruitment and Retention Strategies are Truly Effective

College enrollment is critical to the continued success of higher education.

Recruitment and retention strategies take center stage when universities consider how to attract and keep the best students at their campuses, and every strategy comes down to one simple concept: build relationships through recruitment and retention.

Recruitment

The first step in increasing college enrollment is recruitment. The college must not only attract potential students, but they must also get students to commit to enrolling in courses. That requires the strategic planning of a marketer.

Getting students to enroll in a university is what marketers call a conversion. A student who converts makes a conscientious decision to join a university class. Some students may commit early because of a legacy; their parents or other family members went to the same school. Other students need more convincing to enroll.

The most effective recruitment strategies involve creating a relationship with prospective students. That means making as many as five or six contact attempts to attract students and get them converted. The marketing funnel includes letters to prospective students, financial aid information, faculty profiles, rationales for university enrollment, and an invitation to the campus.

Recruitment initiatives are labor intensive, but multistep strategies have proven to be the most effective in attracting students to higher education.

Once students enroll in a school, the university must immediately begin retention strategies.

Retention

Colleges have worked on their student retention rates for years, and with good reason.

Only 40% of students earn a bachelor’s degree within four years of matriculation, and 60% will complete their degrees within six years. University students are not making it to graduation quickly, and the longer they are enrolled in the university, the more likely they are to leave without completing their degree plans unless retention strategies are in place.

Universities devote money and effort to provide instructional opportunities and support services to keep their students motivated and in school. Spending more money to create healthy relationships is how universities can retain students.

Colleges with the best retention rates do more than throw money at their challenges. They use data-driven interventions that help them create instruction-based relationships with each student. If students feel as though they are receiving a personalized education, they will be more likely to remain enrolled in the university and get their degrees.

In summary

University grads reap huge rewards from the relationships developed with their school and their peers during their college years.

College recruitment and retention are critical to our nation’s success. Chron reports that workers with bachelors degrees earn $2.27 million more throughout their lifetimes than workers without a degree.

The earning power of college graduates makes our communities stronger, and that’s all the more reason why universities should be focusing on using effective recruitment and retention strategies.

10 Essential Skills for the Education Leader of Tomorrow

What will the schools of tomorrow be like?

No one can say for certain. But one thing we do know: schools are under pressure to keep up with the ceaselessly rapidfire changes occurring in our culture. It is difficult to prepare students for the future when we have no way of knowing exactly what that future will be like.

In this context, educational leaders need a unique skill set to make sure that students get what they need. The prevalence of technology inside and outside the classroom, as well as the increased accountability for student achievement, have drastically changed the educational landscape.

Here are the skills that tomorrow’s educational leaders will need to keep up.

  1. An understanding of student outcomes. Curriculum must evolve to reflect the skills that students will need in the future. The educational leader of the future will understand the practices and environment necessary for student achievement.
  2. The ability to implement large-scale turnarounds. The bar is set increasingly high for student achievement in numeracy and literacy. Educational leaders must institute programs that lead to deep and lasting learning.
  3. An understanding of the variety of tools available to educators. Educational leaders must have knowledge of the array of available tools and the precise ways in which they can support teaching and learning.
  4. The ability and the desire to reform school culture. The leaders of the future must have a compelling vision and a commitment to high standards, so that they can implement deep and lasting reform.
  5. A commitment to quality professional development. The leaders and educators of tomorrow know that they must learn something new every day to keep their methods fresh in changing times.
  6. Knowledge of the best ways to support staff. Tomorrow’s leaders will understand what staff needs to carry out school and district goals effectively.
  7. An unwavering moral compass. The school leaders of the future have a strong social conscience and always keep the best interests of students in the forefront of decision-making.
  8. The ability to measure progress and success. As new tools are introduced, it’s important to evaluate their effectiveness and their impact on student learning.
  9. Personal use and exploration of new tools. The school leaders of tomorrow will model learning for others by adding new tools to their own repertoire.
  10. Emotional intelligence. When guiding their schools through disruptive changes, school leaders will need to maintain strong relationships with students, teachers, parents and the community.

The future is a moving target, but one thing is clear: effective school leaders demonstrate courage, care and determination. These qualities will serve our schools well in any culture or time period.

How to Convince Corporations to Give to Your University

Corporate donations to universities are big business, and significant endowments are the lifeblood of a college. Large gifts, like the $400 million donated to Stanford University by Nike co-founder and chairman Phillip Knight that will fund programs and research for years to come.

The reasons why corporations give to universities are many; they include both emotional and financial goals. Convincing companies to donate money, gifts and time to a university can be difficult, but it’s not an impossible task.

You can convince corporations to give to your university with these strategies:

  1. Tell a story

People relate to stories, and if you can create a compelling narrative that focuses on charity, empathy, and storytelling, you will have unlocked the key to corporate generosity. Data is essential to the brain, but real stories of students who achieve their dreams will move people’s hearts.

By revealing some of the stories of students impacted by corporate giving, universities have an improved chance of securing corporate gifts.

  1. Ask an alum

Alumni often have an affinity for their alma maters.

Ask successful former students to keynote a luncheon or present a topic of interest to students and faculty. By re-engaging alumni with their university, colleges are more likely to be remembered favorably when asked for a donation.

  1. Show benefit

One of the best benefits of corporate giving is the opportunity to create a business-university partnership. Yale University, for example, seeks to “create mutually beneficial relationships,” and the University of Colorado-Boulder encourages the “development of tomorrow’s engineering workforce and the emergence of cutting-edge technologies.” Working together for the greater good appeals to corporations, and it benefits countless students.

Universities who can articulate these benefits with clarity are more likely to receive corporate donations.

  1. Make it easy to give

Charitable giving can help big businesses leverage their bottom line; corporate America likes the tax breaks they get from their philanthropic generosity.

Corporations also need to know how to give. Your university web page can provide the information corporate leadership needs by describing your mission and vision, explaining where and how the funds are used, and providing contact information.

Offer assistance in creating press releases and media events to recognize the corporation for their philanthropy.

Ultimately, giving is about creating connections.

People like to help out because it makes them feel good to know they made a difference. You can make a difference by knowing how to help corporations give to your university.

2018 America’s Most Beautiful Universities

Campus life is an important part of choosing a college. After all, it’s where you’ll be spending the better part of four years of your life.

While campus life is made up of a combination of factors like clubs and societies, the city the campus is located in, and residence life, the aesthetic appeal of the campus also plays an important role.

After all, what’s more inspiring than a beautiful environment when it’s time to hit the books?

Looking for a university with grounds as extensive as its library? Check out these four beautiful campuses.

1.   Elon University

Elon University is regularly named one of the most beautiful college campuses in the United States for good reason. The university sits on grounds that double as a botanical garden, meaning the grounds are not only beautiful but functional.

This university, based in Elon, North Carolina is so photogenic that Hollywood has chosen the campus as the perfect setting for films. Remember “Tech University” from Spike Lee’s He Got Game? That was Elon.

2.   University of Virginia – Charlottesville

The University of Virginia’s main campus in Charlottesville is not only one of the most beautiful campuses in the United States, but one of the most historic. The Rotunda, which was inspired by the Pantheon in Rome, was the brainchild of none of than Thomas Jefferson, one of the nation’s founding fathers.

Jefferson’s legacy can still be seen on campus today, and the Rotunda is so well loved that it is one of three U.S. structures deemed to be worthy of UNESCO status.

3.   Bryn Mawr

Looking for the Gothic-feel of one of Britain’s ancient universities at home in the United States? Look no further than Bryn Mawr College in Bryn Mawr, Pennsylvania. The towers, gables, cloisters, and courtyards of this campus pioneered the Collegiate Gothic-style in the United States.

4.   Washington University

Washington University, in St. Louis, MO., is another beautiful example of the Collegiate Gothic style of architecture at work in the United States.

Yet, the campus is more than a collection of impressive buildings featuring beautiful stained glass. It’s also on St. Louis’s Forest Park, adding a natural element that softens the otherwise architecture dominated campus.

Demonstrating their commitment to the natural landscape, Washington University commissioned the design of its campus landscape by Olmsted, Olmsted, & Eliot, the geniuses behind Central Park in New York City.

The United States has no short supply of beautiful campuses. Is your school one of the most beautiful universities in America? Share your campus in the comments.

How Should We Reform Teacher Education?

As contemporary K-12 students change their learning styles and expectations for their educations, teachers need to change too. Also, edtech has dramatically expanded what teachers can accomplish, so they need to understand how to integrate these new technologies into their teaching.

In response, the education that teachers receive needs to be modified to meet the demands of modern K – 12 classrooms. There are policy and practice changes taking place all over the world – many driven by teachers – that address this issue. How should we reform teacher education? I have several thoughts on the matter. 

Virtual reality classrooms should be used in teacher education programs. In my career, I have been a professor of education at 3 different universities. Two were situated in urban environments, and the other in a rural setting. The one problem that all of them shared in common was finding field experience and student teaching placements for their preservice teachers. This problem existed for both of the urban institutions mainly because there were several other universities in the area, which created intense competition for student placements. School districts did their best to accommodate us all, but there are a finite amount of placements that each school can sustain. Unless you were a prestigious university that was connected politically, you found yourself always searching for last minute placements.

In rural areas, the problem is a bit different. The main issue is finding school districts that are within a suitable driving distance for preservice teachers, many of whom do not have transportation. Even if they do, driving 30 miles to your placement is a bit of a burden, especially for students who have busy schedules. Add to that the reality that the closest schools may not be able to accommodate all of the teacher education students that you need to place.

Fortunately, virtual reality is creating new ways for universities to provide “field experiences” for their teacher education majors. They are using virtual reality to simulate real classrooms. Using this technology, we can emulate the challenges and routines of classroom life and tailor the difficulty level to meet the specific needs of each preservice teacher. You may question the validity of placing teacher education majors in a virtual classroom inhabited by computer-generated students, but this type of technology is currently being used on hundreds of campuses across the U.S.

This technology cannot take the place of traditional face to face field experiences and student teaching, but it can be used to supplement them, by giving students an opportunity practice their teaching skills in a safe space. It can be used to help preservice teachers who get nervous in front of an audience get used to teaching in front of PreK-12 students. I was one of these nervous teacher education majors, and I would have loved to practice my teaching skills in virtual reality. This technology is the real deal, as users soon learn. They have to use their classroom and behavior management skills when avatars misbehave and respond to their virtual students challenging questions. Even though they are practicing these skills in virtual reality, they still translate to an actual classroom. I think that this new technology shows a lot of promise.

We should flip methods courses: I believe that teacher education programs should flip methods courses, such as middle school math, secondary social studies, elementary reading, and also advanced education theories and concepts. These courses deal with the subject matter on a very detailed and specialized level, introducing material that will be taught day to day. Also, these courses provide teacher education candidates with specific pedagogical methods and strategies that they can use to instruct their future pupils. For example, at this point, a special education major would begin taking courses explicitly constructed to train them to work with students with special needs.

These courses may also be supplemented with field experiences, depending on the college or university offering the program. Preservice teachers usually spend their time in a college classroom hearing lectures about pedagogy and subject area content from their professors. They are also required to do field experiences in a PreK-12 classroom, either observing a class, tutoring or delivering instruction.

What if we completely changed this paradigm by using the flipped model? Teacher education majors would watch videos of pedagogical, classroom management or assessment methods or perform some other assignment outside of the college classroom. Instead of showing up to a physical college class, they would spend their class time in PreK-12 classrooms, where they would practice the teaching skills that they have been learning. This would be done under the supervision of a cooperating teacher, and a professor that floats around the school working with their pre-service teachers. This way, pre-service teachers spend their class time working with PreK-12 students, practicing the skills that they will need to make it in the profession. To make this come to fruition, we need teacher accreditation agencies like CAEP (Council for the Accreditation of Teacher Preparation) to make this configuration a requirement for methods courses.

Credible online graduate degree programs should be the norm: Since the online learning revolution started, there have been many attempts to create credible online graduate degrees for teachers. Some have been very good, but some have been downright awful. This is a shame, since there are scores of in-service teachers that would like to obtain a graduate degree in education, but cannot attend brick and mortar classes.

Unfortunately, many of the programs that these teachers end up joining are of low quality and offer uncertain educational outcomes. Look for this to change in the future, as more and more universities are starting to get online education right. In the future, I predict the majority of in-service teachers will choose a fully online graduate program in education, or a blended/hybrid one over totally face to face options. To make this come to fruition, we need teacher accreditation agencies like CAEP (Council for the Accreditation of Teacher Preparation) and regional accreditation agencies like SACS (Southern Association of Schools and Colleges) to hold online degree providers to a more rigorous standard.

One example of a university getting it right does not come from a fancy Ivy League or large state school. The institution that I am speaking of is the Lesley University, a small private university in Cambridge, Massachusetts. I became aware of their online graduate programs in education while talking to a friend who had just received a master’s of education from there. I couldn’t make the ceremony, so I decided to give her a congratulatory phone call. During this phone call, I asked her to tell me about the experiences that she had during this online graduate teacher education program.

She reported that the tuition was affordable, the professors were world class and that her advisor was very accessible. On top of that, she completed the program in 12 months with no issues. After hearing so many educators talk about their horrible experiences with online degree programs, her comments were a breath of fresh air. Although I am sure that there are scores of universities that are doing the exact same thing, it was Lesley University’s commitment to excellence and quality control that floored me. I predict that in the future, this will be the norm for online graduate programs for educators.

Conclusion

Public education in America needs teachers that are better trained to meet the needs of specific student populations, those that understand the necessary role of edtech, and those that are willing to speak up to facilitate change. Without these teachers, effective reform to meet global demand is not possible.

How have the roles of teachers changed over the years in your opinion? What is the single most significant obstacle that teachers face that stands in the way of maximum K-12 student achievement? How can we reform teacher education?

 

2018 America’s Top Research Universities

Just north of half of all research in America is being conducted at American universities. This presents a remarkable opportunity for students to become an important part not only of academic research culture but to carry those skills out into the public and private sector.

Are you looking for a university with a top-tier research program? Here are five of the best research universities in America based on funding and undergraduate research opportunities.

Massachusetts Institute of Technology (MIT)

If you’re considering research schools, you’ve inevitably considered MIT.

MIT is the holy grail of American research schools by design. Unlike other schools, it adopted a model of teaching from European universities that prioritizes laboratory instruction in addition to classroom instruction.

MIT students are able to participate in or even initiate projects as part of their academic credit or as volunteers.

Johns Hopkins University

Johns Hopkins is the premier research university regardless of your field. Students in the sciences are particularly well-catered for because undergraduate students are able to participate in programs that most schools only allow graduate entry to.

Georgia Institute of Technology

Looking for an opportunity to get involved with contracts sponsored by the government and important industries? Look no further than the George Tech Research Institute (GTRI) in the Georgia Institute of Technology.

GTRI isn’t just focused on discovery. Faculty actively seek out groundbreaking opportunities and patents them. Moreover, students can get involved in faculty research and even receive the President’s Undergraduate Research Awards as a salary.

University of Chicago

The University of Chicago is a research university at heart, and it’s love for discovery ranges from the physical to the social sciences.

Whether you’re interested in ancient dead languages or nuclear reactors, the University of Chicago has excellent student and faculty research options and an active undergraduate research community.

Iowa State University

If you’re interested in research in the energy sector, Iowa State University is a unique option. The Electric Power Research Center is dedicated to studying a wide variety of subjects within the discipline and have plenty of resources, including the largest tornado simulator in the world, to get the job done.

Iowa State University is also a good choice for students who want to participate in world-changing research but who aren’t as interested in living in large or expensive cities.

Are you hoping to engage in research as an undergraduate? What universities are you interested in? Let us know in the comments.

2018 Best Universities for Getting a Job

Your college years will likely be one of the most exceptional experiences of your life. They will come to an end, however, as you get your degree and look for work in your future career.

After spending half a decade in higher education, you want assurance that you’ll be able to get a good job.  If you chose an accredited school with a good reputation, your chance of finding employment in your field are excellent.

What are the best universities for getting a job?

These schools consistently rank among the top for employment, and 2018 will be no different. They are evaluated based on reputation with employers, employment rates, and how well alumni do in their careers.

Big 10 and Ivy League Schools

Stanford University – This school, which is ranked the tops school in the world for employment, has a history of staying connected with graduates. College leaders gather and analyze data, using it make decisions about programmatic changes.

Harvard University – Harvard maintains deep employer connections with businesses worldwide, and students have excellent employment outlooks.

Massachusetts Institute of Technology – By assigning mentors and staying in close contacts with industry leaders, MIT ensures that their students are not only employable, but they are also highly sought after.

Columbia University – It’s true that successful people come from successful institutions, and Columbia consistently turns out graduates that are highly employable.

University of Pennsylvania – Students from this school generate more interest from employers than students at any other college in the Ivy League, with a return rate of 30.6%.

International Schools

The University of Sydney – A leading research university, this school is number one for employability in Australia and the fourth best institute of higher learning in the world.

University of Oxford – Oxford helps students connect with potential employers with CareerConnect, an intranet exclusive to students at the school. The school matches student skills with employer needs.

Tsinghua University (China) – Twice now this university has made it into the top ten list for graduate employability thanks to a strong academic reputation and employer partnerships.

How your university can help you land a job

Getting into a school with excellent employability ratings assures you that you’ll be marketable when you graduate. It’s often one of the most compelling reasons to attend a particular university.

Even if you don’t attend one of the top universities known for its employability, you can still take advantage of the connections your college has with employers in your area, the region and beyond.

 

 

 

 

 

 

How Should We Address Racism in Higher Education?

American universities have racist histories. Notorious racists, like KKK leaders and slave owners with deep pockets, helped to build the halls and colleges of some of America’s most well-known universities.

If we believe the words of the Declaration of Independence that all people “are created equal, that they are endowed by their Creator with certain unalienable Rights,” then racism has no value and no place anywhere in society.

Racism in higher education is inexcusable, and if found, must be addressed.

Addressing racism, though is a particularly uncomfortable topic, regardless of skin color and ethnicity.

Micro-aggressions and insensitivity

Micro-aggression is passive-aggressive behavior. The person committing the aggression avoids blatant racism yet continues to destroy interpersonal relationships with their dysfunctional behavior. Higher education must put a stop to the aggression, regardless of how minor, by calling out racism whenever and wherever it happens.

Teaching self-advocacy

Higher education should address racism through a two-pronged approach, much like the one used for sexual harassment prevention training.

First, offer training for students and faculty. Students must learn what constitutes racism. Seeming innocuous statements Like, “Where are you really from?” or  “You don’t sound ____ (black/white/Hispanic/Asian)” is racist. The statements are based on a limited worldview, and they are said either out of ignorance or as a micro-aggression. Regardless of intent, the recipient does not have to tolerate the behavior.

Professors and university employees should attend mandatory sensitivity training that includes racism –refraining from committing it and addressing it when it happens.

Second, every college should teach students how to self-advocate. Speaking up takes courage. Victims of racism must speak up when they see or hear racism. They must learn how to stop racism every time it rears its ugly head.

Talking it out and taking action

The Transforming Community Project (TCP) at Emory University has more than a decade of experience in collecting research on racism and diversity, leading difficult conversations, and taking constructive action in response to their discoveries. Leslie Harris, TCP Director and associate professor, notes that as difficult as it may be to define progress in addressing racism, her team continues to guide the transformations as they take place.

Her outlook provides direction on how to address racism in higher education. We can no longer be bystanders in the discussion about racism. We have to guide the discourse in the direction we want it to go.

Higher education must lead the way in addressing racism by teaching what it is and how to stop it.

Universities That Are in Danger of Losing Their Accreditation in 2018

The value of your degree is based on the reputation of your university. That status is measured through a standardized system called accreditation.

Much rides on accreditation, from whether or not your university can help you take advantage of federal loans to whether or not your degree will be recognized once you graduate.

Astute college students analyze campus accreditations before selecting a college and while enrolled there.

What is probation and why it’s important

Accreditation probation is a sanction that puts a university on notice that one or more of their programs do not meet quality standards. It serves as a warning to both the college and to the students who must decide if they will remain enrolled in the school or matriculate elsewhere.

These five universities are in danger of losing accreditation in 2018:

  • University of Missouri School of Medicine – Due to a lack of diversity, this college may lose accreditation, and students will not be able to sit professional certification exams.
  • Fort Valley State University – Failure to meet financial standards for the operations of a university has earned this school an accreditation warning. Failure to make appropriate changes may mean the loss of accreditation within one year.
  • University of Texas –RGV – This newly formed university is a merger of UT Pan American University and UT Brownsville, both of which were once accredited. The speed of the merger has accreditation agencies concerned, and the new school has been placed on probation.
  • University of Sciences in Philadelphia – The university will likely lose its accreditation in 2018 or early 2019 due to program assessment and administration problems.
  • National University of Health Sciences – Placed on notice of possible accreditation loss in 2016, this school must show compliance with all requests no later than December 2017 to retain accreditation.

How significant is a loss of accreditation?

When a university loses accreditation, the school loses credibility not only among other institutions of higher education but also among business who hire graduates.

A college with no accreditation is left with programs of study that no other university will recognize. Other schools will not accept attempts to transfer credits, and students will have to retake courses to graduate.

If students at an unaccredited university choose to stay in their until graduation, they risk earning a degree that employers do not value.

A loss of accreditation is dangerous, not just for universities but also for the students enrolled in their programs.

2018 America’s Top Private Universities

American public universities are the envy of the world. These institutions produce many of the world’s top scientists, researchers, thinkers, business people, and politicians.

If you’re hoping to get an incredible education and rub shoulders with some of the best and brightest, these universities are the place to do it.

Here are four of the top private universities in America for 2018.

California Institute of Technology

Looking for a university that produces Nobel laureates, Turing Award winners, and Fields Medalists recipients in spades? Look no further than CalTech.

Whether you’re looking for a rigorous academic experience or a close-knit community, you’ll find both here. And if you’re already looking ahead to post-graduate life or even a Ph.D., CalTech is also a good choice because more students from CalTech go on to pursue a Ph.D. than at any other school.

Harvard University

Harvard is heaven for book lovers and home to the largest academic library in the world. It’s also a great place to network. Harvard tends to produce American presidents, Nobel laureates, and future billionaires.

One of things prospective students appreciate most about Harvard is that unlike other top schools which tend to skew towards the sciences, Harvard divides equal attention to humanities as it does to science.

Stanford University

Anyone with an eye on a career in tech should make a beeline straight towards Stanford. While the school has been ranked as a leader in science and innovation for decades, its proximity to Palo Alto has only bolstered its status.

In addition to being a haven for students hoping to become the next Eric Schmidt, the campus is also considered to be one of the most beautiful campuses in the world.

Princeton University

Located an hour from New York City and Philadelphia, Princeton is a small Ivy League university with a student body of under 8,000. Indeed, both admissions and campus life is competitive.

Princeton offers its own structured take on undergraduate education. All degrees include highly detailed requirements, and all students must undertake an independent research project in order to graduate.

Hoping to make it to Princeton? You’ll need to be patient. It’s one of the few universities that doesn’t offer early admission.

There will undoubtedly be plenty of competition to get into America’s top private schools in 2018. Are you applying for a place at an Ivy Leave institution? Share your experience below.